OPERATIONS

Oracle survey highlights need to equip stores associates with better information

BY Staff Writer

Redwood Shores, Calif. — Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle. Eighty-one percent of the respondents said that ease of research and comparison shopping were the top reasons they shop online. And increasingly, they are doing it across product categories, including staples. Seventy-five percent research tech purchases online before deciding to buy, and 50% said they do the same for commodity products.

“One of the things I found most interesting about the results was that more and more people are relying on the Internet to do research on staples. They are trying to get the best deal by searching online,” said David Dorf, senior director of technology strategy, Oracle Retail.

The study, The Connected Consumer 2012: Evolving Behavior Patterns, also highlighted the critical role store associates play in the purchase decision: 40% of consumers said a savvy store associate can impact their final product selection more than a website.

“One of the takeaways from this report is that store associates can definitely make a difference,” Dorf said. “At a time when many retailers are de-emphasizing sales associates, the study make clear that the store associate is the retailer’s contact person, the person who will seal the deal.”

Consequently, Dorf added, it’s important to make sure store associates are property equipped with better access to product information, insight to available inventory, promotions and recent customer transactions in order to facilitate the store or cross-channel sale

“Retailers should invest in training and equipment,” he said. “With 81% of consumers going online first, it’s critical the store associate have the same information or better.”

The study also found that laptop and desktop devices are still the dominant electronic product research and shopping vehicles (51%), followed by smartphones (32%), whose usage jumped up from 27% in 2011 and 13% in 2009

“With more and more people having access to smartphones, retailers are learning the importance of putting product information on mobile phones,” Dorf added.

In other findings:

  • Sixty-seven percent of consumers said the main reason they shop in stores is to touch and feel products.
  • Price management strategies are critical, as 80% of consumers said price is the most important element when they choose a product.
keyboard_arrow_downCOMMENTS

Leave a Reply

M.Miller says:
Apr-27-2013 09:01 am

Well
Today online shops makes a big revenue. And this is comfortable for everybody. I like to order different stuff online. I also make chemistry assignments online.

M.Miller says:
Apr-27-2013 09:01 am

Today online shops makes a big revenue. And this is comfortable for everybody. I like to order different stuff online. I also make chemistry assignments online.

S.King says:
Mar-21-2013 08:47 am

This is an interesting and so
This is an interesting and so well maintained blog. Whole article is too good and well written. piso de caucho

S.King says:
Mar-21-2013 08:47 am

This is an interesting and so well maintained blog. Whole article is too good and well written. piso de caucho

G.Dsa says:
Mar-08-2013 09:39 am

Very Enjoyable! I hope you
Very Enjoyable! I hope you write more on this subject! I found this much informative, as to what I was exactly searching for. Thanks for such post and please keep it up. piso para aerobics

G.Dsa says:
Mar-08-2013 09:38 am

I wanted to thank you for
I wanted to thank you for this great read! I really appreciate every little piece that I've bookmarked to check new things you post .. conos viales

G.Dsa says:
Mar-08-2013 09:39 am

Very Enjoyable! I hope you write more on this subject! I found this much informative, as to what I was exactly searching for. Thanks for such post and please keep it up. piso para aerobics

G.Dsa says:
Mar-08-2013 09:38 am

I wanted to thank you for this great read! I really appreciate every little piece that I've bookmarked to check new things you post .. conos viales

U.Dater says:
Feb-23-2013 08:45 am

I just found this blog and
I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. And the concept of Thank You spongebob squarepants games

U.Dater says:
Feb-23-2013 08:45 am

I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. And the concept of Thank You spongebob squarepants games

U.Dater says:
Feb-19-2013 06:13 pm

This post has helped me to
This post has helped me to have another perspective. I am researching this topic for a paper I am writing. Your article provided me great insight of my topic. Thanks for writing. tapetes de hule

U.Dater says:
Feb-19-2013 06:13 pm

This post has helped me to have another perspective. I am researching this topic for a paper I am writing. Your article provided me great insight of my topic. Thanks for writing. tapetes de hule

U.Dater says:
Feb-15-2013 10:17 am

Thanks for your sharing,I
Thanks for your sharing,I will pay more attentions to your blog. Looking forward to your better and better. custom floor mats

U.Dater says:
Feb-15-2013 10:15 am

It's easy to read, the
It's easy to read, the content is great, and you’re an educated writer unlike most of the blogs.thanks for the post.I was very encouraged to find this site http://www.unimatcorp.com/unimatcorp/samistore/formas/productos_detalle.php?id_producto_seleccion=10

U.Dater says:
Feb-15-2013 10:17 am

Thanks for your sharing,I will pay more attentions to your blog. Looking forward to your better and better. custom floor mats

U.Dater says:
Feb-15-2013 10:15 am

It's easy to read, the content is great, and you’re an educated writer unlike most of the blogs.thanks for the post.I was very encouraged to find this site http://www.unimatcorp.com/unimatcorp/samistore/formas/productos_detalle.php?id_producto_seleccion=10

U.Dater says:
Feb-14-2013 02:38 pm

The post is written in very a
The post is written in very a good manner and it entails many useful information for me. I am happy to find your distinguished way of writing the post. piso de hule

U.Dater says:
Feb-14-2013 02:37 pm

Excellent post. I want to
Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. topes para estacionamiento

U.Dater says:
Feb-14-2013 02:38 pm

The post is written in very a good manner and it entails many useful information for me. I am happy to find your distinguished way of writing the post. piso de hule

U.Dater says:
Feb-14-2013 02:37 pm

Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. topes para estacionamiento

S.John says:
Feb-04-2013 09:47 am

sms lån
One of the takeaways from this report is that store associates can definitely make a difference,” Dorf said.sms lån

S.John says:
Feb-04-2013 09:47 am

One of the takeaways from this report is that store associates can definitely make a difference,” Dorf said.sms lån

R.Ponting says:
Feb-02-2013 11:05 pm

The post is absolutely
The post is absolutely fantastic! Lots of great information and inspiration, both of which we all need! Also like to Logo design admire the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often. fotografo moda

R.Ponting says:
Feb-02-2013 11:05 pm

The post is absolutely fantastic! Lots of great information and inspiration, both of which we all need! Also like to Logo design admire the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often. fotografo moda

U.Dater says:
Feb-01-2013 02:25 pm

Wonderful post!This is very
Wonderful post!This is very useful to many readers like me.Being a student, I am requiring myself to read articles more often and your writing just caught my interest.Thank you ! tapetes industriales

U.Dater says:
Feb-01-2013 02:25 pm

Wonderful post!This is very useful to many readers like me.Being a student, I am requiring myself to read articles more often and your writing just caught my interest.Thank you ! tapetes industriales

U.Dater says:
Feb-01-2013 01:30 am

Investing in property is the
Investing in property is the most common way for the average person to build up a significant amount of wealth. topes de estacionamiento

U.Dater says:
Feb-01-2013 01:29 am

Excellent post. I want to
Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. tapetes sobre diseño

U.Dater says:
Feb-01-2013 01:30 am

Investing in property is the most common way for the average person to build up a significant amount of wealth. topes de estacionamiento

U.Dater says:
Feb-01-2013 01:29 am

Excellent post. I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work. tapetes sobre diseño

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Cabela’s to continue Outpost rollout with Montana store

BY Katherine Boccaccio

Sidney, Neb. — Cabela’s Inc. said Thursday it will open a Cabela’s Outpost Store in Kalispell, Mont., joining the outdoor retailer’s single full-line Billings store in the state.

Construction on the 42,000-sq.-ft. location is scheduled to begin in spring 2013 and Cabela’s said it expects to open the store in fall 2013.

The Outpost concept is designed to serve smaller markets of 250,000 or less. Cabela’s said the Kalispell location will feature a Core-Flex floor plan allowing products to be rotated seasonally, as well as online order kiosks and an in-store pickup program.

The first Outpost store is slated to open Oct. 4 in Union Gap, Wash., and the company has already announced plans to open another in Saginaw, Mich., in 2013.

Ten next-generation Cabela’s stores – ranging from 80,000 sq. ft. to 100,000 sq. ft. – are planned to open by the end of 2014.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Report: Mobile and tablet commerce to drive non-store retail channel

BY Katherine Boccaccio

New York — A new report from PwC US and Kantar Retail suggests that the retail industry may be transitioning to a ‘post-modern’ consumer-centric era triggered by the speed of technological advancements, globalization and hyper-competition, both online and offline.

The Retailing 2020 report recommended that successful retailers will need to transform themselves to grow in an increasingly polarized world of greater channel fragmentation that will result in greater non-store retail growth and smaller retail formats.

"As we enter an increasingly complex retail landscape with accelerating competitive pressures and digital shopping options, retailers will need to prepare for a wall-less omnichannel retail world, one where shoppers will come to expect a seamless brand experience online, in-store and across multimedia touch points," said Susan McPartlin, PwC’s US retail & consumer industry leader. "This multi-format portfolio combined with the proliferation of small, urban, alternative retail formats will pave the way for future growth, dismantling the mass homogenization and scale assumptions that propelled two decades of retail growth."

According to the report, the U.S. retail industry will have entered the post-modern period by 2020 with the end of the growth of supercenters being a large change across the retail landscape. Non-store retail, driven by online today, and mobile and tablet commerce in 2020, is expected to be the fastest-growing retail channel, according to the report. Large chain retail growth through the decade is anticipated to remain very close to the early 2010s recessionary rate, with one-third of large chain growth projected to come from online sales. Discounter channels will capture larger growth while food, drug and mass channel retailers are expected to face a tougher growth environment through 2020.

In its analysis of shopper behavior changes, Retailing 2020 found that the older generation, having lived through several recessions, is more financially conservative than the younger generation. By 2020, this generational difference is anticipated to create two mega-cohorts – the ‘over 50’s’ and ‘under 30’s’ – dividing the U.S. into two distinct shopping nations.

"The demographic and income gaps between shopper segments are expected to widen, creating more shopper segments with different expectations for product offerings and shopping experiences," said Bryan Gildenberg, Kantar Retail’s chief knowledge officer. "Retailers must do away with the ‘one size fits all’ approach and consider the ever-diverging needs of both the ‘Have’ and ‘Have Not’ consumers to remain viable in the future. Forward-thinking retailers should diversify format portfolios, test smaller footprints and offer niche products targeted to specific shopper segments."

According to the report, by 2020 the speed of technology innovation will further transform the retail landscape. Retailers will leverage the use of ‘big data’ to gain a deeper understanding of individuals. In the future, retailers will have a more granular comprehension of product movement. Tracking technologies like Radio Frequency Identification and other innovations will enable seamless checkout while also ensuring that shoppers can understand everything from product origin to brand legitimacy on a mobile device.

The report outlined some of the success factors for retailers and suppliers to manage the retail landscape in 2020:

  • Total value chain management: Retailers will need to integrate themselves seamlessly into their shoppers’ replenishment processes, and best-in-class retailers will find ways to act as a bridge between this real-time consumer data and the rest of the supply chain.
  • Dynamic clustering to optimize fragmented growth: Forward-looking retailers will reframe the way their teams think about retail by consistently experimenting with structure and adapting it to shoppers’ cultures.
  • Competing on a truly global scale: Best-in-class retailers will operate using the concept of trading ecosystems, capable of understanding how those ecosystems require different competitive strategies.
  • Branding in omnichannel space: Leading retailers will need to build key capabilities and new multimedia, omnichannel-enabling tools to allow customers to interface through any channel of their preference on a 24/7 basis.
  • Managing data security and privacy: Retailers will need to master building digital engagement segmentation, cost/benefit/risk management and reputation recovery processes.
  • Managing diverse retail models: Leading retailers will need to address the challenges to their economic models and adapt their frame of mind on store formats, employment models and return on investment.
keyboard_arrow_downCOMMENTS

Leave a Reply

zeeshan123 says:
Apr-28-2013 12:03 am

www.oneaccessinternet.com
www.oneaccessinternet.com Yes des tournois de Guitar Hero ca c'est vraiment le pied.

zeeshan123 says:
Apr-28-2013 12:03 am

www.oneaccessinternet.com Yes des tournois de Guitar Hero ca c'est vraiment le pied.

A.Charli says:
Mar-27-2013 07:57 am

When We Talk About
When We Talk About Advancement Of Technology, To Perform Well Our Daily Activities, The Mobile Phones And Tablets And Other Smart Technologies Are Playing A Best Supporting Role To Perform Well.There Are So Many Usage Of Mobile Phones In Our Daily Routine Or Business. To Get Complete Access On Mobile Usage To Mobilize Your Activities, You Just Need To Share The Following Source:http://www.mobiespion.com/

A.Charli says:
Mar-27-2013 07:57 am

When We Talk About Advancement Of Technology, To Perform Well Our Daily Activities, The Mobile Phones And Tablets And Other Smart Technologies Are Playing A Best Supporting Role To Perform Well.There Are So Many Usage Of Mobile Phones In Our Daily Routine Or Business. To Get Complete Access On Mobile Usage To Mobilize Your Activities, You Just Need To Share The Following Source:http://www.mobiespion.com/

steveustone says:
Mar-26-2013 02:10 pm

Now A Days, Mobile Phones And
Now A Days, Mobile Phones And New Technologies Like, Tablets, Ipad Etc, Have Captured And Revolutionized The Whole World And Have Changed The Way Of Business As Shared In Above Source. Mobile Phones And Tablets Are Plying Best Services In Running And Operate Business Activities. By Sharing The Following Source, You Can Get More Usage Of Mobile Phones In Business: http://www.bit-cart.com/multi-vendor-shopping-cart-software.html

P.Lab says:
Nov-29-2012 07:48 pm

A new report from PwC US and
A new report from PwC US and Kantar Retail suggests that the retail industry may be transitioning to a 'post-modern' consumer-centric era triggered by the speed of advanced computer training online, globalization and hyper-competition, both online and offline.

P.Lab says:
Nov-29-2012 07:48 pm

A new report from PwC US and Kantar Retail suggests that the retail industry may be transitioning to a 'post-modern' consumer-centric era triggered by the speed of advanced computer training online, globalization and hyper-competition, both online and offline.

M.Fourcall says:
Nov-24-2012 02:59 am

Your site contains useful
Your site contains useful information on this topic as I am working on a school project. Thank you posting relative information and its now becoming easier to complete this topic. Golden Valley Natural Beef Jerky

M.Fourcall says:
Nov-24-2012 02:59 am

Your site contains useful information on this topic as I am working on a school project. Thank you posting relative information and its now becoming easier to complete this topic. Golden Valley Natural Beef Jerky

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...