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Oracle’s debuts next-generation business intelligence applications

BY CSA STAFF

Redwood Shores, Calif. — Oracle on Thursday unveiled a prebuilt business intelligence application for retailers.

The new application, Oracle Retail Merchandising Analytics, uses Oracle Business Intelligence applications to access and analyze data from multiple applications such as financial and workforce management, customer relationship management (CRM) and retail operations.

Included across all of the business intelligence dashboards is the ability to act on those insights, enabling users to order more stock, re-allocate merchandise or kick off a promotion triggered by metric thresholds. This type of “closed-loop or guided analytics” uses embedded actions to make it easier for users to act on the information they view in a dashboard or report.

“As competition accelerates across mobile, e-commerce and retail channels, retailers require business intelligence solutions that address their unique challenges,” said David Dorf, senior director, product strategy, Oracle Retail. “Oracle Retail Analytics deliver the best of our retail-industry expertise combined with Oracle’s best-in-class technology to help customers better analyze the deluge of data generated across all channels.”

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McAlister’s Deli selects WAND Digital as exclusive digital menu board provider

BY CSA STAFF

Eden Prairie, Minn. — McAlister’s Corp., a quick-casual restaurant chain with more than McAlister’s Deli locations across the United States, has chosen WAND Corp. to provide an enterprise level digital menu board solution for all McAlister’s Deli corporate and franchise digital sites. The project promises to be one of the largest U.S. deployments of digital menu boards to date.

“With the multitude of options out there, our team ultimately selected WAND as someone who could provide the analytics, rollout, and true partnership in our first pilot locations,” said Randy White, VP information technology for McAlister’s.

McAlister’s reported in March that guest reaction has been reflected in double-digit sales increases at the digital locations. Customer surveys have found the digital boards to be more engaging than traditional print menu boards, and customers feel the boards enhance or upgrade the restaurant environment. The unique combination of dynamic content and enterprise controlled day-parting attracts the attention of customers and effectively communicates messaging through the use of animated images and high definition video to influence customer’s buying behaviors.

“We call it our restaurant of the future,” said Annica Kreider, VP marketing for McAlister’s, referring to the digital solution program. “It’s been exciting to see the reaction of guests to the Digital Menu Board system, and impressions from our franchise groups.”

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Dollar General making its way to the Golden State

BY CSA STAFF

GOODLETTSVILLE, Tenn. — Dollar General announced its plans to expand its operations to California in 2012.

The California announcement comes on the heels of the company’s planned expansions into three new states in 2011 — Connecticut, Nevada and New Hampshire. California would be Dollar General’s 39th state.

The company said it plans to serve shoppers in rural, suburban and metropolitan markets.

“Our California stores will mark a significant milestone for Dollar General, giving us a coast-to-coast presence for the first time,” said Rick Dreiling, Dollar General chairman and CEO. “Our team is excited about carrying our mission westward and delivering value and convenience, our hallmarks for over 70 years, to new customers.”

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