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Orchard Supply Hardware launches mobile app

BY CSA STAFF

SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

“As we honor the company’s heritage, our new mobile app is a great example of the future of our business and how we are continuing to bolster the high-quality service and advice our customers have always found at Orchard,” said Richard Maltsbarger, president of Orchard. “Since this business was founded, Orchard’s values have been based on neighbors helping neighbors. Our motto for the fall season is ‘simple solutions’ and we are excited to celebrate more than 80 years in business and the continuing loyalty of our customers by offering a tool that makes it easier to shop and complete their home improvement projects. We look forward to continuing to strengthen and grow our business and to being a vibrant member of our local communities for many more years.”

Orchard’s mobile app is designed to help customers shop easier, get how-to advice for their home and garden projects and take advantage of special promotions, including those offered during the Founder’s Day celebration. The app will allow customers to do the following:

Access how-to videos for home repair, painting and outdoor projects

View weekly ads with home improvement ideas and special product offers

Locate and check-in at Orchard stores

Earn and redeem Club Orchard points

Unlock special promotions and discounts

Share product and promotional information via Facebook, Twitter, Google+ and Pinterest

Orchard will kick off its annual Founder’s Day event Sunday, Sept. 8.

Orchard Supply Hardware operates neighborhood hardware and garden stores focused on paint, repair and the backyard. It was founded as a purchasing cooperative in San Jose in 1931 and as of August 30, 2013, operates as a separate, standalone business within Lowe’s. The business, which continues to be based in San Jose, includes 70 stores in California and two in Oregon.

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Subway partners with NBC for cross-platform ads

BY Dan Berthiaume

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

"Million Second Quiz combines the reach of broadcast television with the frequency and engagement of on-going digital exposure," said Tony Pace, Subway global chief marketing officer. "Add the presence and personality of Ryan Seacrest and, in our estimation, it is a winner even before anyone sits in the Money Chair."

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EA Sports taps U.S. soccer national team captain as new brand ambassador

BY CSA STAFF

REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador.

Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves.

Dempsey recently returned to Major League Soccer in the United States after seven seasons in the Barclays Premier League. The 30-year-old forward scored 7 Premier League goals in 29 games during 2012-2013. Dempsey has made 100 appearances for the U.S., and played in the 2006 and 2010 FIFA World Cups. He ranks second on the Americans’ all-time scoring chart for international strikes with 36.

“Clint Dempsey is an incredible talent on the field who exudes a palpable excitement and passion for the sport,” said Randy Chase, senior director of North America marketing for EA Sports. “His return to the United States marks a tremendous leap forward for soccer in the country and we are thrilled to partner with Clint on many projects that will continue to drive the exploding popularity of the sport in America.”

“Having been a longtime fan of the EA Sports FIFA franchise, I am thrilled to join the FIFA team,” said Dempsey. “The FIFA games have played an important role in bringing many new fans to soccer in the United States and it’s awesome to partner with the team to continue the great work they’ve already been doing.”

FIFA 14 will be available on the Xbox 360 games and entertainment system from Microsoft, PlayStation 3 computer entertainment system, PC and other platforms on Sept. 24 in North America and Sept. 27 worldwide. FIFA 14 will also be available later this year with the launch of the Xbox One, the all-in-one games and entertainment system from Microsoft, and PlayStation 4. FIFA 14 is available for pre-order now on selected platforms at http://www.origin.com and other retailers.

Electronic Arts delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players and operates in 75 countries.

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