MOBILITY

Order ahead at Jamba Juice

BY Marianne Wilson

Emeryville, Calif. — Jamba Juice is making it more convenient for customers to get their smoothies.

The chain announced that consumers will now be able to skip the line at over 200 stores where the retailer will be rolling out the first phase of its new mobile order-ahead app. The new smartphone tool is available on the Jamba Juice app.

“The new order ahead app allows us to compete effectively for the on-the-go consumer in the QSR space, which is experiencing a shift to mobile ordering as consumers are engaging with brands on different platforms at different stages of the path to purchase,” said Julie S. Washington, Jamba chief marketing and innovation officer. “Mobile has become a part of doing business that guests expect from Jamba, and the mobile app will provide additional data about app users and their purchase behavior which will enable us to provide more targeted messaging and drive increased revenue.”

The first phase of the mobile order ahead app roll-out will be activated in California (Bay Area, NorCal/SoCal), New York, Chicago and Hawaii throughout the month of August.

The option will be supported by a robust communication campaign that will highlight and educate the functionality and consumer benefits of the app and ordering ahead. Future phases will include additional functionality and increased benefits for users.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MARKETING/SOCIAL MEDIA

U.S. retail giant may run into trouble in this country

BY Marianne Wilson

New York — As Costco Wholesale inches closer to opening its first location in France, the retailer may not find the country such an easy target by any measure, reported the Seattle Times.

In France, Costco will find itself on the doorstep of hypermarket giants Carrefour, Auchan and Casino, which run huge stores selling a dizzying assortment of food and other products, according to the report.

For the full story, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
MOBILITY

Staples debuts first-of-its-kind online store selling crowdfunded products

BY Marianne Wilson

Framingham, Mass. — Staples has opened an online store whose products were determined by crowdfunding.

The winners of the chain’s inaugural Crowd2Shelf Contest are being featured on Staples’ new entrepreneurial store at Staples.com/fundable. The debut of the online store marks the first time a retailer has used crowdfunding to determine market demand and social support in choosing products to carry.

Created by Fundable and sponsored by Staples, the Crowd2Shelf Contest drew thousands of startups across the country competing for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

Contestants demonstrated demand for their innovative products by gathering votes and crowdfunding pledges. A panel of innovation experts, including Fundable and Staples representatives, chose the winners based on votes, success of crowdfunding campaigns, and each judges’ understanding of what it takes for a startup to be successful.

“We’re proud to showcase our Crowd2Shelf entrepreneurs through our new online store and help them launch their ideas,” said Daniel Reilly, Director of Product Design and Innovation at Staples. “We were incredibly impressed with the caliber of startup product companies that participated and are thrilled to offer our customers these innovative new products to help them make more happen.”

The winning products and contestants include:

• Folding Bluetooth keyboard
Jorno – Los Angeles (exclusive to Staples)
• Remote-controlled recessed LED lighting
EVA – Wilmington, Delaware (exclusive to Staples)
• Outlet-mounted Bluetooth music player
The Plug Radio – Hollywood, California (exclusive to Staples)
• Smartphone-controlled lighting
Plum – Austin, Texas
• Secure tablet holder
nHand – Tulsa, Oklahoma

“We’re pleased to see the winners of the Crowd2shelf contest now available on Staples.com,” said Wil Schroter, CEO, Fundable. “The contest has been an incredible journey for each of these startup companies, and given each of them the opportunity of a lifetime to turn a great idea into a household name.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...