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Original Penguin, Aspen, Colorado

BY CSA STAFF

Original Penguin has opened a pop-up in Aspen. The 800-sq.-ft. shop reflects the brand’s upcoming new store concept, which is based on a well-balanced, playful aesthetic that the company’s describes as “mid-century quirk.” At the same time, the store design is quintessentially Original Penguin with nods to the retailer’s 60 years of heritage. Walnut wood textures against crisp, white backdrops create warmer tones throughout the store.

Original Penguin, which offers a full range of men’s and children’s clothing, accessories and fragrances, operates more than 99 stores worldwide. Its goods are also available in stores around the globe.

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DESIGN/CONSTRUCTION

Meijer enters new territory

BY Marianne Wilson

Meijer is expanding its already considerable footprint in its home state of Michigan.

Meijer on Thursday opened its first locations in Michigan’s Upper Peninsula area, in Escanaba and Sault Ste. Marie. The 192,000-sq.-ft.-supercenters, built to Leadership in Energy and Environmental Design (LEED) standards, are the latest in a $375 million investment this year that includes the construction of seven new Meijer supercenters and remodel projects for 22 additional stores in Indianapolis, Illinois, Michigan, Ohio and Kentucky.

The Grand Rapids, Mich.-based family-owned retailer, which opened its first store in 1934, now has more than 230 supercenters and grocery stores throughout the Midwest. With the two new supercenters, it now operates 113 stores in Michigan. In addition to groceries, pharmacy, a garden center and a gas station, Meijer supercenters also feature a large selection of general merchandise, including women's apparel, home goods, school supplies, and sports and camping gear.

"It is truly a proud day for us to cross the bridge into the Upper Peninsula and bring the Meijer experience to shoppers in Escanaba and Sault Ste. Marie," said co- Hank Meijer, co-chairman, Meijer. "Since opening our first store in Greenville, Mich. 83 years ago, we've always strived to bring stores to communities looking for a one-stop shopping experience."

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ECOMMERCE

Nike gets its footing — in the cloud

BY Deena M. Amato-McCoy

With its epic product launches, Nike’s digital channels can get unprecedented levels of interest and demand. And crashes are unacceptable.

The athletic goods giant is on pace to hit $50 billion in revenue by 2020, a goal that Nike expects to hit with the support of its digital strategy, according to Mike Wittig, VP infrastructure, Nike.

Key to its strategy is Snkrs, an app that gives Nike fans mobile access to the brand’s most premium sneaker lines and enables users to set notifications to stay ahead of the game when it comes to upcoming releases, as well as tracking order statuses.

For those not in the know, Nike has become synonymous with high-demand sneaker releases, from Air Max to coveted Air Jordans. These limited-edition kicks generate such demand that they tend to sell out instantly — making it imperative for Nike to have digital channels that can scale to support spiking customer volume.

“A healthy launch is about 300,000 requests per minute, and this could climb to 1 million requests,” Wittig said at the recent Manhattan Associates Momentum conference.

Historically, the company relied on the support of multiple data centers. Nike would add between two and three hours of additional capacity into data centers to keep up with launches, however “bandwidth would sit dormant until we needed it,” Wittig explained. “We also selected locations based on project funding. It just wasn't efficient.”

Nike needed an elastic operating platform that could scale when needed it, and shrink when they didn’t. Based on this pre-requisite, the company began re-platforming its data centers to support its ongoing digital strategy — a move that is also better supporting critical product launches. With the help of Manhattan Associates, Nike began transitioning online operations to a cloud-based platform from Amazon Web Services.

Nike has been live with AWS for two months and is already seeing results. Besides enabling products to launch faster, the cloud platform automatically increases bandwidth during product launches to support volume growth, improves the order capture experience and streamlines order processing.

These kinds of improvements will continue to move Nike’s digital strategy forward, especially as it looks for new ways to engage shoppers on-the-go.

“We need to be a technology-based company if we want to survive, especially since shoppers don't go to the mall like they used to,” Wittig added.

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