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Orvis selects Comosoft for multichannel media production

BY Katherine Boccaccio

Frisco, Texas — Multichannel media production software developer Comosoft said Tuesday that Orvis has selected it to begin implementation of a system to manage Orvis’s multichannel media production process.

The outdoor retailer is currently currently implementing Comosoft’s multichannel media production system, LAGO, which is designed to drive the planning, creation, and management of multichannel marketing and product promotion.

"We realize the need to consolidate our print and digital production workflow into a single content management system," said Meg Kearton, director of catalog production for Orvis. “We are searching for a more efficient way to promote our products through all of our print and digital channels. This is why we are implementing the LAGO system from Comosoft."

Comosoft said its goal is to develop, a single, fully integrated content management system for Orvis that gives the retailer the freedom to create content more quickly and with greater efficiency for all media channels.

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May-14-2013 06:33 am

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S.Blackwood says:
Mar-11-2013 08:06 am

I've just seen on my newsfeed that, "Comosoft company implements a multimedia production system for Schawk retail." I actually don't know about this stuff. But some of my friends were ranting because of this. I feel so stupid not being so aware on this matter! www.collegepaper.org | Dancing Dove Lane, Garden City, NY 11530

S.Blackwood says:
Mar-11-2013 08:06 am

I've just seen on my newsfeed that, "Comosoft company implements a multimedia production system for Schawk retail." I actually don't know about this stuff. But some of my friends were ranting because of this. I feel so stupid not being so aware on this matter! www.collegepaper.org | Dancing Dove Lane, Garden City, NY 11530

D.Fischer says:
Feb-06-2013 06:16 pm

It is great news that Orvis’s multichannel media production process is being started. This will help their products and the products of their affiliates to gain greater momentum and exposure. The extent to which this change will help needs to be examined. visit the site

D.Fischer says:
Feb-06-2013 06:16 pm

It is great news that Orvis’s multichannel media production process is being started. This will help their products and the products of their affiliates to gain greater momentum and exposure. The extent to which this change will help needs to be examined. visit the site

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Jan-24-2013 07:39 am

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M.Bhavish says:
Jan-24-2013 07:39 am

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Meijer to hire 12,000 holiday associates

BY Staff Writer

Grand Rapids, Mich. — Regional grocer Meijer said Tuesday it will hire 12,000 new employees in preparation for the 2012 holiday shopping season. Most positions will be part-time.

According to Janet Emerson, executive VP of operations for Meijer, “Our goal is to deliver the best customer experience and the lowest prices, and as we continue to grow it’s so important that we have the right levels of staff and the right people in those roles."

Part-time seasonal associates may also be considered to fill ongoing part-time and full-time needs, according to Meijer. The company is preparing to open six new stores in 2013, including the first Meijer in Detroit.

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Toys ‘R’ Us announces holiday price-match guarantee

BY Katherine Boccaccio

Wayne, N.J. — Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.

In addition, the retailer said that if a customer finds an item sold in Toys “R” Us or Babies “R” Us stores available for less on Toysrus.com or Babiesrus.com, the company will match the online price.

The announcement follows previously unveiled holiday programs such as free layaway and “hot toy reservations.”

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