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Overstock.com launches Mastercard credit card

BY CSA STAFF

Salt Lake City, Utah Overstock.com, along with First National Bank of Omaha (Neb.) and MasterCard Worldwide, announced Thursday the launch of the Overstock.com MasterCard credit card.

The new program, which provides enhanced rewards for Overstock.com customers, offers additional savings on Overstock.com online purchases, as well as reward dollars on other purchases made when using the card.

“We’re always looking for ways to provide our customers with the best value and superior customer experience,” said Overstock.com president Jonathan Johnson.

Customers who sign up for the Overstock.com MasterCard credit card will receive a free membership to Club O Rewards, Overstock.com’s customer rewards program which provides access to exclusive shopping events and sweepstakes, as well as free shipping and 5% back in Club O Rewards Dollars.

The Overstock.com MasterCard credit card provides an additional 3% back in Club O Rewards Dollars on Overstock.com purchases, for a total of 8% back in rewards dollars on qualified Overstock.com purchases made with the card, plus an additional $10 Club O Rewards Dollars credit the first time the card is used.

In addition to receiving 8% back in Club O Rewards Dollars on purchases at Overstock.com, Overstock.com MasterCard cardholders earn 1% back in Club O Rewards Dollars when they make purchases at other retailers, including grocery stores, gas stations or thousands of other merchants where the Overstock.com MasterCard credit card is accepted. Overstock.com MasterCard cardholders can use these accumulated Club O Rewards Dollars to purchase merchandise on Overstock.com.

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Feb-24-2013 09:50 pm

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Here comes the Modern Bride line at JCPenney

BY CSA STAFF

Here comes the Modern Bride line at JCPenney

PLANO, Texas – JCPenney announced that it is partnering with Conde Nast to launch Modern Bride, a new line of bridal accessories, to expand its bridal offerings.

The fine jewelery line will launch in February 2011 in stores and online with merchandise targeted primarily to the 25 to 34 year-old customer. The line will include an expanded assortment of bridal jewelery including engagement rings and wedding bands.

"This collaboration with the experts at Conde Nast will allow us to take our bridal business to the next level, creating an even more comprehensive and distinct destination for brides," said Myron Ullman, III, chairman and chief executive officer of JCPenney. "Conde Nast’s deep understanding of the bridal market and valuable direct connection to potential customers make them the ideal partner, allowing JCPenney to cater to brides who will appreciate the Modern Bride name and continue to shop with JCPenney beyond their wedding day."

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NRF anticipates moderate growth for holiday sales

BY CSA STAFF

NRF anticipates moderate growth for holiday sales

WASHINGTON – One of the world’s largest retail trade associations is projecting that holiday sales will increase by a moderate 2.3% to $447.1 billion.

The National Retail Federation said that while growth remains slightly lower than the 10-year average holiday sales increase of 2.5%, it would be a marked improvement from both last year’s 0.4% uptick and the dismal 3.9% holiday sales decline retailers experienced in 2008.

“While many consumers will be wishing for apparel and electronics this holiday season, retailers are hoping the holidays bring sustainable economic growth,” said NRF president and CEO Matthew Shay. “Though the retail industry is on stronger footing than last year, companies are closely watching key economic indicators like employment and consumer confidence before getting too optimistic that the recession is behind them.”

NRF’s holiday sales forecast is based on an economic model using several indicators, including employment, industrial production, disposable personal income and previous monthly retail sales reports. NRF defines holiday sales as those made in November and December.

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