MARKETING/SOCIAL MEDIA

Overstock.com offers free loyalty memberships to first responders

BY Dan Berthiaume

Salt Lake City – Overstock.com now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and certified emergency medical technicians. Those who qualify for the program can enroll by visiting the first-responders sign-up section on Overstock.

First responders can have their identity verified through the ID.me digital authentication service and relayed to Overstock to receive their free Club O membership. Once individuals sign up, they enter a user name and password to receive benefits.

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MARKETING/SOCIAL MEDIA

Study: Vacationers base purchases on location, not brand

BY Dan Berthiaume

Denver – While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.

In addition, 65% of the travelers surveyed report that they seek restaurants and retail locations within five miles of their current location while on vacation. Seventy-six percent reported that they search for local retailers and 89% look for local restaurants while they are away from home.

Most consumers use mobile devices to find products, services and places while they are away. Placeable reports that more than 85% of consumers search for restaurants and retailers on their mobile device while they are on vacation. Fifty-four percent of travelers postpone researching restaurants until they are already on vacation.

“Enterprise brands must optimize themselves locally to capture vacationers searching for non-brand products, services and places,” said Ari Kaufman, CEO of Placeable. “Travelers are increasingly dependent on their mobile devices while on vacation. Based on vacationer preference towards proximity rather than brand, accurate location data and optimized web sites are paramount. Enterprise advertisers must leverage web and mobile locators with local landing pages to capture vacationers that are searching for the closest business.”

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FINANCE

Taxware merges with Convey

BY Dan Berthiaume

Wilmington, Mass. – Taxware, a global provider of indirect tax software, managed services, and regulatory content is merging with Convey Compliance Systems, a private third-party filer of 1099 forms. With the backing of Vista Equity Partners, the two companies will leverage their complementary tax compliance solutions to create a capability for addressing wide-ranging client needs for tax technology and services.

Together, the companies will streamline operations and reduce compliance risk through regulatory and tax law expertise combined with cloud-based technology and services that automate and simplify the tax compliance and reporting process, including sales and value-added tax.

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