ECOMMERCE

Pacific Sunwear and Demandware launch multichannel commerce solution

BY Katherine Boccaccio

Burlington, Mass. — E-commerce solution-provider Demandware said Monday that Pacific Sunwear of California has launched Demandware’s Multichannel Commerce Solution, powered by the Demandware Commerce platform, across its web, mobile and tablet channels as well as its brick-and-mortar stores.

Pacific Sunwear replaced its legacy platform with the new cloud-based platform.

“With technology continually evolving, we need a platform that is easily extendable and enables us to quickly and cost-effectively adapt to serve our demographic across various channels and devices,” said Mondy Beller, VP e-commerce for Pacific Sunwear.

As part of its strategy to extend the consumer shopping experience, Pacific Sunwear has integrated web and mobile into its stores. If a product is not available in a store, sales associates help consumers make purchases via tablets, with shipping included at no cost.

With the new launch, Pacific Sunwear can now operate a central platform for managing multiple consumer touch points and a seamless brand experience regardless of channel; deploy complimentary technologies such as social sign-in through the solution’s pre-built integrations; provide an online community for idea exchange; and personalize product and content views based on gender, location and interests.

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S.Jhon says:
Nov-15-2012 05:02 pm

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S.Jhon says:
Nov-15-2012 05:02 pm

The Launching Of Demandware Multi Channel For E Commerce Industry Is An Positive Step For Promoting This Industry.This Article Is Providing A Best Information For E Commerce Industry.For More Information Just Click On: http://www.bit-cart.com/multi-vendor-shopping-cart-software.html | http://www.bit-cart.com/

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OPERATIONS

Giftango and Burger King partner on digital gift card program

BY Katherine Boccaccio

Portland, Ore. — Digital gift card provider Giftango Corp. announced Monday a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.

The digital gift cards – called BK eGifts – will be made available through a variety of channels including BK.com and will also be delivered through email, SMS text or Facebook wall posts.

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News

Ikea gives former foster kids a head start

BY CSA STAFF

BAKERSFIELD, Calif. — Ikea helped out young people transition out of foster care by donating 110 bags filled with Ikea products.

The Ikea "starter kits" included sheets, a comforter, pots and pans, towels and other in-home necessities.

"To be able to help young people establish a comfortable and welcoming home for themselves is a great fit with our vision and our business idea. Ikea is happy to be able to support these young adults and we hope it makes a difference in their lives," said Martin Grieder, distribution anager of the IKea Tejon Ranch Distribution Center. "At Ikea, we believe in helping to create a better everyday life for the many people."

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