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Pacific Sunwear Opens New Concept

BY CSA STAFF

Anaheim, Calif., Pacific Sunwear opened its new retail concept, One Thousand Steps. The new format is devoted to specialty footwear and accessories. It made its debut in Riverside and Cerritos, California and at Mall of America, Bloomington, Minnesota.

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Wal-Mart Ad Campaign Reminiscent of Sears in ‘93

BY CSA STAFF

New York City, Wal-Mart Stores’ new ad campaign urges customers to “look beyond the basics” in an effort to spruce up its bargain-retailer image. The New York Times reported that comparisons have been made with a 1993 Sears, Roebuck & Co. campaign that marketed more fashionable clothing and home furnishings with the slogan “Come see the softer side of Sears.” Roy Spence, the president of the GSD&M agency behind Wal-Mart’s campaign, told the publication that his staff “had no clue that it was even close,” but that the two efforts are “scarily similar.” He also stated that the idea is a just classic advertising method. “This campaign is like 100 campaigns that go out every year,” said Spence. Sears did not comment.

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At the Mall, Sam Goody Becomes FYE

BY CSA STAFF

Albany, N.Y., Mall-based Sam Goody stores are in for a name change. Trans World Entertainment Corp. plans to change the music retailer’s name to FYE. However, the freestanding Sam Goody locations will keep their names. The retailer won approval in U.S. Bankruptcy Court last week to buy 400 stores from Musicland Holding Corp. for $104 million.

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