FINANCE

The Pantry deploys AccuStore to reduce costs

BY Marianne Wilson

Clearwater, Fla. – AccuStore, a provider of site profiling technology and services, announced The Pantry, a chain of 1,500 plus convenience stores, has licensed AccuStore’s site profile management platform with plans to reduce operating costs and improve execution.

AccuStore enables companies to maintain a centralized online repository of site-level details accessible throughout the organization. Its site profiling technology can be utilized to help drive efficiencies in store-level marketing planning, increase ROI on marketing initiatives by improving store-level execution, and reduce waste resulting from excess marketing materials.

“Implementing AccuStore at The Pantry will provide us with store-specific information, designed to help streamline marketing decisions and budget planning,” said Nancy Clemons, Pantry’s director of marketing. “It will be part of our overall toolbox in marketing planning and implementation.”

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OPERATIONS

Tiffany names exec VP overseeing global retail ops

BY Marianne Wilson

New York — Tiffany & Co. announced that it has named Jill Beraud as an executive VP, effective Oct. 13. She will have responsibility for global retail operations including all sales channels in every region, as well as oversight of strategic store development and real estate.

Beraud will report to Frederic Cumenal, president, who, as previously announced, will become Tiffany’s CEO effective April 1, 2015.

Beraud, 54, joins Tiffany from Living Proof where she has been CEO since 2011.

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OPERATIONS

Genesco extends EarthLink partnership

BY Dan Berthiaume

Nashville, Tenn. – Genesco Inc. recently extended its relationship with EarthLink, with future plans to use the network in new ways to enhance the customer shopping experience. A longtime EarthLink customer, Genesco relies on a private EarthLink MPLS network to run all in-store point-of-sale, inventory management and employee communications and training in its Johnston & Murphy, Journeys, Journeys Kidz, Underground by Journeys and Shï by Journeys stores.

To enrich the in-store shopping experience for its consumers, Genesco plans future applications to connect with shoppers via mobile, gather better data on in-store activity, and shift “one to many” advertising to “one to one” targeted offers. The retailer also plans to run people counter analytics over its optimized EarthLink network to help deliver better customer service.

Genesco is also a major participant in EarthLink’s Operation Cash Register program, now in its sixth year, which allocates additional resources to retailers during peak holiday shopping periods and back-to-school in the fall, providing smooth operational performance and priority issue resolution.

“As brick-and-mortar and online shopping experiences evolve, we will continue to innovate and invest in new technology solutions,” said Rik Reitmaier, VP technology for Genesco. “Genesco enjoys a trusted relationship with EarthLink and relies on its retail expertise in handling our day-to-day secure network management, which frees my staff to focus its talents on developing strategic applications that drive marketing and operations initiatives to help move the sales meter for our brands.”

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