OPERATIONS

Parago launches entirely Spanish language fulfillment offering

BY Staff Writer

Lewisville, Texas — Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

The new Spanish-language program tailors all communication touch points to the language of the customer’s choosing during reward submission. For example, once a customer identifies preference for the Spanish language, all following communication will be tailored to this preference. Solo Spanish will not only provide better customer service by communicating in native or language-of-preference, it will also make consumer incentives fulfillment more personalized. Some consumer promotions include two languages in all written fulfillment materials – both English and Spanish. Parago’s new program will only have a single version of each communication piece in the language that the consumer selected, speaking directly to the customer and reducing the volume of communication materials.

MetroPCS Communications, a leading provider of unlimited, no annual contract, flat-rate wireless service, has implemented Solo Spanish with great success.

“MetroPCS’ customer-base has a large Spanish-speaking component,” said Phil Terry, senior VP corporate marketing, MetroPCS. “We work with Parago to help drive customer acquisition, deliver incentives and maintain ongoing engagement with our valued customers and now, with dedicated Spanish-language communication, we are able to better serve our customers.

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REAL ESTATE

New retail leases signed at Shoppes @ 104

BY Staff Writer

Kendall Lakes, Fla. — Jacksonville, Fla.-based Regency Centers said that two new merchants have leased space at its Shoppes @ 104 shopping center, in Kendall Lakes, Fla.

Yogurtini has leased 1,400 sq. ft. of retail space, and Great Clips has leased 1,344 sq. ft. The 108,192-sq.-ft. shopping center is anchored by Winn-Dixie, alongside national retailers such as The UPS Store, Subway and GNC.

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REAL ESTATE

Lindt Factory Outlets opens seventh temp store at WS center

BY Staff Writer

Chestnut Hill, Mass. — WS Development announced that chocolatier Lindt has increased its outlet presence by adding a seventh temporary store this holiday season at a WS shopping center. The Swiss chocolate manufacturer and retailer began its relationship with WS in the spring with temporary stores at six WS Development locations in Massachusetts, New Hampshire and Connecticut. Lindt opened its seventh Lindt Factory Outlet within the WS Development portfolio last month at The Crossing at Smithfield. All seven stores will remain in place through the holidays.

Lindt Factory Outlets are located at the following WS Development centers: The Shoppes at Blackstone Valley/Millbury, Mass.; Seekonk Square/Seekonk, Mass.; Redstone Shopping Center/Stoneham, Mass.; Wareham Crossing/Wareham, Mass.; Meadow Brook Crossing/Amherst, N.H.; The Shoppes at Farmington Valley/Canton, Conn.; and The Crossing at Smithfield/Smithfield, R.I.

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