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Parago launches first rebate app for iPhone, Android

BY Staff Writer

New York —Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.

“GoRebate Mobile provides access to the exponentially growing demographic of price-savvy consumers that rely on their smart phones to shop and research deals. Our statistics show that of the people aware of shopping apps, 66% want to receive proactive rebate and cash-back deals,” said Juli Spottiswood, president and CEO of Parago.

GoRebate Mobilr is free to download, utilizes an intuitive and user-friendly design and allows users to:

  • Be presented with available rebates based on their current location

  • Browse for rebates in their area either by retailer or product category

  • Access rebate terms and conditions

  • Share specific rebate promotions with others via text, email, Facebook or Twitter, or tag them for a reminder at a later date

  • Track submitted rebates to see where they are in the redemption process

  • Track the card balance of their rebates paid out on prepaid cards issued by Parago; and

  • Set alerts for rebates by proximity and frequency.

GoRebate currently includes rebate promotions from select Parago clients across a number of retail, manufacturer and service categories.

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99 Cents Only reports Q1 sales growth.

BY CSA STAFF

COMMERCE, Calif. — 99 Cents Only Stores reported total sales of $368.3 million for the first quarter of fiscal 2012 ended July 2. This represents an increase of 6.3% over total sales of $346.5 million for the same quarter last year.

Eric Schiffer, CEO, commented, "In the first quarter, we are pleased to report that we achieved 5.9% same-store sales growth for the full quarter and 2.7% same-store sales growth for the last ten weeks of the quarter starting with Easter Sunday. These sales results are essentially in line with our expectations for the quarter and our guidance for low single-digit growth for the fiscal year and we believe underscore the strength of our business model and our ability to attract new customers in a challenging economic environment."

The company’s overall same-store sales for the first quarter of fiscal 2012 increased 5.9%.

In fiscal 2011, the Easter holiday fell on April 4, 2010 compared to April 24 this year. As a result, the first quarter same-store-sales calculation for the first quarter of fiscal 2012, starting on April 3 and ending on July 2, 2011, includes the three weeks prior to Easter and is being compared with a 13-week period of fiscal 2011 which started on April 4, 2010 and ended on July 3, 2010 and therefore did not include any Easter sales effect, the company reported.

In fiscal 2012, the company currently plans to open 16 new stores, which is a store growth rate of approximately 6%.

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Spartan Stores expands campaign to promote Michigan-made products

BY CSA STAFF

GRAND RAPIDS, Mich. — In an effort to spread awareness about the abundance of food products made in Michigan, and to help stimulate the state’s economy, Michigan-based Spartan Stores announced that it has kicked off its expanded "Michigan’s Best" campaign in its 97 D&W Fresh Market, Family Fare, Glen’s Markets, and VG’s, as well as 250 independent grocery stores. According to the company, more than 3,000 Michigan-made products will carry the eye-catching Michigan’s Best label to help consumers quickly identify Michigan made products.

The Michigan’s Best program was created in 2009 as a means to pay tribute to Michigan farmers and businesses and help residents identify Michigan made products. The initial campaign promoted 2,400 products grown and produced by 42 businesses and farms in Michigan.

According to the Michigan Department of Agriculture, if consumers spent just $10 a week on Michigan products, it would keep more than $40 million working for Michigan every week.

Alan Hartline, EVP merchandising and marketing for Spartan Stores, said, "We have been delighted at consumer response of our Michigan’s Best campaign which affords consumer the ability to support our state economy. The Michigan’s Best program supports our state, our farmers, our manufacturers, our neighbors, and our families simply by choosing Michigan made products. Buying local helps keep Michigan residents employed. It also benefits communities by boosting the local and state economy by creating more jobs. Plus, buying local fresh fruits and vegetables picked within hours of being on the shelf is a healthier option. Local products also have lower food miles, meaning they are shipped shorter distances, which requires less gas and is better for the environment."

Items available in the program include fruit, vegetables, cereal, coffee, dairy, meat, juice, beer, wine and baked goods.

To further promote the program, Spartan Stores has launched the shopmichigansbest.com website. A complete list of products as well as Michigan based farms and companies are listed on the website. Spartan Stores said it also plans to host a number of in store promotions, including signage, weekly specials featuring Michigan made products, and a children’s coloring contest.

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