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Parago research forecasts record-breaking rebating this holiday season

BY CSA STAFF

Lewisville, Texas — Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.

With 2010 rebate performance to-date at blockbuster levels, (Parago has seen a more than 20% increase over the same time last year) more companies are rebating and more products are being sold with robust rebate offers. This momentum of great deals will carry through the holiday season, with more offers and rebate promotions being marketed than previous seasons.

“Our clients are aggressively rebating products to have that competitive edge, attract customers and achieve key objectives,” said Juli Spottiswood, President & CEO of Parago. “Rebates will be a key promotional strategy for major manufacturers and retailers this holiday season.”

Consumers’ perception of rebates is at an all-time high, with more than 89% of consumers surveyed having a positive or neutral perception of rebates, according to an October research study from Parago. Also, consumers choose rebates over other promotions, citing better savings as their motivation. Rebates allow marketers to offer deep discounts to their consumers that are otherwise unapproachable. And advances in technology and process have made the experience easier and faster.

Parago has thus far in 2010 processed more than $2 billion in total rebates — with the holiday season still ahead.

“We predict a more than 30% increase in the number of rebates available at retailers this holiday season,” Spottiswood said.

According to consumer research completed by Parago in 2009 and 2010, 83% of consumers said they were actively looking for rebates; 71% of consumers would go five-10 minutes out of their way for a $5 rebate on a $50 product; 87% would travel the extra distance for a $10 rebate; and a full 93% of consumers would travel five-10 minutes out of their way for a $15 rebate.

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Simon debuts mobile shopping club

BY CSA STAFF

Indianapolis — Simon Property Group has launched the Simon Mobile Shopper Club. More than 180 Simon malls will now interact with shoppers who want to receive news of special deals and events on their mobile device via text messaging (SMS).

When a shopper opts-in to the Simon Mobile Shopper Club at their favorite Simon mall, they will receive alerts on special retailer sales or events, such as Santa’s arrival. While at the mall, shoppers will be encouraged to interact via SMS and even play text-in games for a chance to win great prizes.

"SMS has mass reach," said Mikael Thygesen, chief marketing officer of Simon Property Group. "Although smart phones will become more ubiquitous, SMS reaches all of our shoppers who carry a mobile phone. Adding SMS capabilities completes our already robust mobile marketing platform which includes mobile apps and a mobile-friendly website.”

Simon soon plans to allow shoppers to text-in for information (such as mall hours) and will also test location-based SMS messages.

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A.Socolov says:
Jan-21-2013 11:25 am

I guess they were the ones who sent me a SMS about auto donations. I think they had some sort of campaign some months ago and since they have my number in their database. Do you know how it is possible to be taken off from this database? I would really appreciate if you could help me. Thank you!

A.Socolov says:
Jan-21-2013 11:25 am

I guess they were the ones who sent me a SMS about auto donations. I think they had some sort of campaign some months ago and since they have my number in their database. Do you know how it is possible to be taken off from this database? I would really appreciate if you could help me. Thank you!

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J. Crew to be acquired in $3 billion buyout

BY CSA STAFF

New York City — J. Crew Group on Tuesday agreed to be bought by two private-equity firms for about $3 billion. TPG Capital (a former owner of J. Crew) and Los Angeles-based Leonard Green & Partners will pay $43.50 a share in cash, according to a statement from the specialty retailer.

The purchase price is a 16% premium to the stock’s closing price of $37.65 Monday.

"We are in this for the long term and we do what we do day in and day out so we can deliver the best possible products to our customers," Millard ‘Mickey’ Drexler, who will remain J.Crew’s CEO, said in a statement. He added that working with the private equity firms "will enable us to invest in our future growth."

TPG was a previous owner of J. Crew, buying an 88% stake for about $500
million in 1997. The company later went public in 2006.

In other news, Crew said its third-quarter profit fell to $37.8 million, or 58 cents a share, from $43.9 million, or 67 cents a share, a year earlier. Sales rose 4% to $429.3 million, missing expectations. Same-store sales fell 1%.

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