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Park City Group adds Vons/Pavilions exec to team

BY CSA STAFF

Park City Group, a leading consumer goods supply chain technology provider, has appointed Gary Rocheleau as a senior adviser.

Rocheleau, who has more than 40 years of experience, will be responsible for developing business solutions, consulting and expanding efforts in the retail channel.

“Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery. He brings invaluable experience especially in the retail grocery channel where the out-of-stock challenges are increasing,” said Randall K. Fields, chairman and CEO of Park City Group.

Recently, Rocheleau served as VP of retail marketing execution for Vons/Pavilions, a Safeway company. His key responsibility was to interface with the centralized marketing group of Safeway corporate. He previously served as acting SVP of corporate pharmacy, was VP of sales for California, Hawaii and Nevada, as well as president of Grocery Works, Safeway’s home shopping and delivery company, along with other roles.

“Retailers today have a challenge to continue to appeal to the consumer by making sure they have what the consumer comes to buy,” said Rocheleau. “With the visibility Park City Group provides to the shelf, retailers can engage their internal teams to create a process that works for them, resolves out-of-stock problems and increases profitability. I’m very excited to be working with them to provide this opportunity to retailers.”

Rocheleau began his career with Lucky Stores, where he spent nearly 23 years and his last position was VP of grocery. He began his tenure at Lucky in 1968 and steadily worked his way up through several positions including assistant store manager, store manager, grocery supervisor, district supervisor, senior grocery buyer, head grocery buyer and sales promotion manager.

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RetailMeNot secures tech and social media expertise

BY CSA STAFF

Gokul Rajaram, head of product engineering at disruptive payments company Square, has joined the board of directors at digital coupon marketplace RetailMeNot.

Rajaram joins RetailMeNot three months after the company complete a public stock offering. He currently serves as product engineering lead at Square, a position that involves developing software for Square Register, a full point-of-sale system for local businesses and other products. Prior to Square, Rajaram was product director of ads at Facebook where he drove the product roadmap and execution of Facebook’s advertising products. Before Facebook, Rajaram was co-founder and CEO of Chai Labs, a semantic technology startup he grew to profitability and a multi-million dollar annual revenue run-rate before it was acquired by Facebook. Earlier in his career, Gokul was product management director for Google AdSense.

"Gokul’s guidance as a board member on product development will be invaluable as we improve RetailMeNot’s offerings for consumers and retailers alike," said Cotter Cunningham, CEO and founder of RetailMeNot. "Gokul has been on the front lines of some amazing businesses, helping them to communicate their offerings to consumers in compelling ways, and I am excited to work with him as a member of our team."
Rajaram said he was thrilled to join the RetailMeNot board and also said he regularly checks the site for coupons whether shopping online or in stores.

“I look forward to working with the team to help find new ways to save consumers money when they shop,” Rajaram said.

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MARKETING/SOCIAL MEDIA

Retail store traffic down more than 7% during government shutdown

BY Dan Berthiaume

Chicago — Although the first government shutdown in 17 years lasted 16 days, it left an impact on more than just the workers sent home after lawmakers failed to arrive at a deal to end the spending and debt stalemate. Total retail store shopper traffic during the week of Sept. 29 to Oct. 5 decreased 7.5% compared to the same time period last year, according to ShopperTrak, a leading provider of shopper analytics.

The Washington, D.C. area saw an even greater decrease, with an 11.4% decline in year-over-year shopper traffic the week of Oct. 6-12.

Even prior to the government shutdown that began on Oct. 1, waning consumer sentiment had triggered a decline in retail store shopper traffic. During the week of Sept. 15-21, shopper traffic decreased 4.7% compared to the previous year. The week of Sept. 22-28 saw a 5% traffic decrease compared to 2012.

Shopper traffic historically drops to seasonal lows in the weeks after Labor Day. ShopperTrak anticipated the onset of cooler autumn weather, Halloween and early holiday promotions would bring shoppers back to the stores in October.

“The furlough of hundreds of thousands of federal workers caused an inevitable decline in consumer visits to retail stores in the first half of October,” said ShopperTrak founder Bill Martin. “Wednesday’s agreement, which also authorizes retroactive pay for furloughed federal employees, holds promise for a resurgence in shopper activity. However, we expect that it will take some time and revised strategies for retailers to recover from the impact the government shutdown had on sales and store traffic.”

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