OPERATIONS

Park City Group names Safeway vet as senior advisor

BY Dan Berthiaume

Salt Lake City – Supply chain technology vendor Park City Group has named Gary Rocheleau, a 40-year retail industry veteran who most recently served as VP of retail marketing execution for Safeway subsidiary Vons Pavilions, as senior advisor.

Other previous roles Rocheleau has held include president of Grocery Works, Safeway’s home shopping and delivery company. He began his career with Lucky Stores, Inc., where he spent nearly 23 years and his last position was VP of grocery.

“Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery. He brings invaluable experience especially in the retail grocery channel where the out-of-stock challenges are increasing,” said Randall K. Fields, chairman and CEO of Park City Group.

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REAL ESTATE

Dick’s Sporting Goods opens new Missouri store Nov. 1

BY Dan Berthiaume

Pittsburgh – Dick’s Sporting Goods is opening a new store in Osage Beach, Mo., on Nov. 1. The Osage beach location will be the retailer’s 12th store in the state of Missouri and its 551st nationwide.

“We look forward to opening our new Dick’s Sporting Goods in Osage Beach, becoming part of the community and serving athletes of all ages by providing them the equipment they need to excel," said Lauren Hobart, senior VP & chief marketing officer, Dick’s Sporting Goods.

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MARKETING/SOCIAL MEDIA

Toys “R” Us holiday campaign combines digital with TV, radio and print ads

BY Marianne Wilson

Wayne, N.J. — Toys “R” Us 2013 holiday marketing plans include a new TV campaign that will feature a group of real-life children from local New York charities who think they’re going on a field trip, but actually are going to a Toys “R” Us store where they are given free rein.

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished.

The new TV ads, debuting on Oct. 20, are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. Created in partnership with The Escape Pod Agency, Chicago, the spots will air on all major networks and cable stations throughout the holiday season.

To further bring the campaign to life online, Toys “R” Us will feature dedicated social media content, including a special 90-second version of the TV commercial and behind-the-scenes images, on the company’s Facebook page, Facebook.com/Toysrus.

Now through mid-December, Toys “R” Us promotional activity will be seen across the Web, as the company has increased its investment in digital advertising for 2013. The strategy includes placements on high-impact homepages, including MSN.com, YouTube and Yahoo!, among others.

Those who engage with popular apps, such as Angry Birds, will also see Toys “R” Us ads in-game. And, as a digital extension of the retailer’s broadcast promotions, ABC.com and CBS.com will feature Toys “R” Us ads online as part of a larger partnership with the networks.

The Toys “R” Us YouTube Channel, YouTube.com/ToysRUsOnline, will serve as the go-to destination for kids and families looking to replay the magical moments of the commercials.

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