Party City to expand growth in New England with acquisition of iParty Corp.
Dedham, Mass. — iParty Corp., a leading party goods retailer with a strong presence in New England, has entered into an agreement to be acquired by Party City Holdings Inc., North America’s largest party supply retailer.
“We are excited to add iParty’s strong platform of retail stores to our vertically integrated business model,” said Gerald C. Rittenberg, Party City’s CEO. “By joining forces, we enhance our leadership position and accelerate our growth throughout New England, a densely populated region where we currently do not have a market presence. We look forward to working together to expand our combined geographic footprint and brand presence on a national scale.”
The transaction is expected to close during the second quarter of 2013.
Limited Brands puts Pink expansion into high gear
New York — Limited Brands is putting the expansion of its teen-favorite Pink division into high gear.
On the chain’s quarterly conference call, company representatives said Pink will more than double its store count this year, growing from 34 stores to 83 stores by yearend.
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Lane Bryant opens NYC flagship
New York — Lane Bryant announced the opening of its new 7,835-sq.-ft. flagship in New York City.
Located near Herald Square, the store has a feminine, contemporary look and features such amenities as fitting rooms with lighting that can be adjusted to office, daylight and evening settings. New imagery and design is prominent throughout the store, plus fixtures that allow for high-impact merchandise displays.
Lane Bryant, a wholly owned subsidiary of Ascena Retail Group, operates 805 stores.
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