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PassBee Media rolls out iBeacon solution

BY Dan Berthiaume

Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.

"iBeacon provides the ultimate in right time, right place, right medium marketing,” said Scott Hutchinson, spokesperson for PassBee Media.

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Shift Communications adds Whole Foods Northern California region

BY Dan Berthiaume

San Francisco – Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

Shift will play a lead role in strategic planning for the company, driving media engagement at a regional level. The company will seek to highlight Whole Foods Northern California’s local involvement through support for and further development of community and influencer relations programs and events. The account will be served out of Shift San Francisco, located just across the Bay Bridge from Whole Foods Market’s regional support office in Emeryville.

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Simon Property Group mall taps new regional director

BY CSA STAFF

Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.

“We are thrilled to promote Sean who will direct the marketing strategy at seven of our successful east coast properties,” VP of marketing Kelly Mikesell. “Along with a talented team of marketing professionals, he will help to strengthen our portfolio and further brand The Mills properties throughout the country as leading shopping destinations within their markets.”

In his new role, Mayo will focus his attention on retailer sales, promotions, public relations and advertising and tourism-related efforts. He will oversee all marketing related work for Arundel Mills (Baltimore, Md.), Concord Mills (Charlotte, N.C.), Franklin Mills (Philadelphia, Pa.), Gurnee Mills (Chicago, Ill.), Opry Mills (Nashville, Tenn.), Potomac Mills (Washington, D.C., area) and Sugarloaf Mills (Atlanta, Ga.).

Having been with SPG since 2011, Mayo has worked to identify and secure partnerships with leading national brands, recently launching an initiative with MasterCard. Mayo’s past experience includes marketing, event planning and business development for prominent retail and entertainment organizations across the nation, such as Brown Shoe Company, Bally Total Fitness, NBA Entertainment and the New York Yankees.

Mayo received a B.A. in English from the University of Delaware and an M.B.A in marketing from Drexel University. He will be based at Potomac Mills and travel regularly throughout the eastern region.

The Mills, one of Simon Property Group’s five real estate platforms, offers a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts.

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