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Patagonia adds Joy to marketing team

BY CSA STAFF

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

"Joy brings a strong connection to creative culture along with a deep commitment to sustainability and to using the power of brands to drive positive change in the world,” said Patagonia CEO Casey Sheahan. “I’m certain that these qualities combined with her blue-chip marketing background will help us continue to responsibly grow the Patagonia business."

Prior to Patagonia, Howard served as Nike’s VP of marketing for Converse All Star. Prior to Converse she served as global marketing director for The Coca-Cola Company’s joint venture with Nestle. She began her career in marketing at Johnson & Johnson Consumer Products Company.

Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories.

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Scrambled or fried? Americans eating more eggs

BY CSA STAFF

Higher average selling prices and increased volume helped the nation’s largest egg producer report record sales for its first quarter.

Cal-Maine Foods said its sales for the period ended August 31 increased 17% to $319.5 million from $272.9 million the prior year. The company sold 242.5 million dozen eggs compared to 210 million dozen the prior year. Despite the increase volume and higher average selling prices, increased input costs for grain eroded company profits which declined to $8.8 million, or 36 cents a share, compared to $9.4 million, or 39 cents a share, the prior year.

Dolph Baker, Cal-Maine’s chairman, president and CEO, called the performance a strong start to the year and noted that feed costs appear to be improving along with demand for the company’s higher margin specialty eggs.

“Specialty eggs have continued to gain in popularity with consumers and accounted for 16.2% of dozens sold and 24.6 percent of total shell egg sales for the first quarter,” Baker said. “The average selling price of specialty eggs also increased 5.5% over the first quarter last year. Cal-Maine Foods is well positioned to capitalize on the growing demand for specialty eggs and we will continue to focus on enhancing our product mix with a full complement of conventional, cage-free, organic and nutritionally enhanced eggs.”

The big headwind for the company in the first quarter was grain prices that were 6.7% higher than the previous year and added 3.4 cents to the cost per dozen.

“However, we are encouraged by the favorable growing conditions this summer, which have improved the yield of this year’s corn and soybean crops. As a result, prices have already come down from the previous high levels and we expect to incur lower feed costs for the remainder of fiscal 2014,” Baker said.

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Whole Foods Market, Detroit

BY CSA STAFF
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Whole Foods Market’s core values of local, natural and environmentally responsible commerce are showcased in its store in downtown Detroit. The 21,506-sq.-ft. store, the retailer’s first location in the Motor City, features lower pricing and combines its signature organic and locally made/grown goods with a larger selection of private-label items and frozen and prepackaged foods.

The design celebrates the history and residents of the Motor City, from the antique Detroit signs re-fabricated by local artists to the Motown 45-LP records that on the checkout lane markers. A corrugated metal background for the cheese Department pays homage to the creative spirit of urban graffiti, while scraps of reclaimed and faded two-dimensional metal signs call out the take-out pizza and sandwich area.

The local vibe starts on the exterior, which features four large murals composed by local artists. Area artists also contributed heavily to the interior space, including a tile mural replica of the city of Detroit.

Sustainability is integrated into the building, which was constructed from the ground up. Green elements include night curtains on refrigeration cases, doors on daily cases, a while roof, skylights, polished concrete flooring, LED lighting, low-flow faucets and toilets and a highly efficient refrigeration system.

In addition, many of the décor materials and equipment used in the space were reclaimed or recycled, with reclaimed wood seating booths and salvaged brick. Even the produce bins were reclaimed, coming from an old store that had closed. And at least 75% of the refrigerated cases were refurbished.

Design Consultant: JGA, Southfield, Mich.

Graphics/Signage: Design Fabrications, Madison Heights, Mich.


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