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Pathmark launches online coupon program

BY CSA STAFF

Montvale, N.J. Pathmark is launching its Online Advantage savings program where shoppers can visit the company’s site and save coupons directly to their club card.

Last week, Pathmark parent company The Great Atlantic & Pacific Tea Co. launched its online paperless and digital coupon service with Zavers at A&P, SuperFresh, Waldbaum’s and The Food Emporium stores.

“Since launching in A&P retail banner stores, consumer feedback has been tremendous. In fact, we are seeing redemption rates as high as 40%,” said Thad Langford, president and CEO of Zavers.

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Consumer spending index continues to rise

BY CSA STAFF

NEW YORK The Deloitte Consumer Spending Index rose in October for the fifth consecutive month, driven in large part by real wage growth.

The Index, comprising four components — tax burden, initial unemployment claims, real wages and real home prices — rose to 4.12%, from an upwardly revised gain of 3.56% a month ago.

 

“Consumers may be encouraged by improving economic conditions, but they may also need an incentive to increase their spending,” said Stacy Janiak, vice chairman and Deloitte’s Retail leader. “The intersection of the holiday season with these signs of recovery may provide that motivation. Retailers should consider improving the service offerings that appeal to consumers’ modified and judicious spending habits. These may include layaway plans, mobile commerce capabilities, exclusive limited-time offers and customer interaction via social media. Promotions that tie charitable contributions to purchases may also appeal to customers looking to bring a more meaningful element into their holiday activities.”

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Gap returns to TV with twist on holidays

BY CSA STAFF

SAN FRANCISCO Gap returned to television on Nov. 12 with a holiday campaign featuring choreographed dancers and models singing a modern holiday tune.

“When Gap is at its best, we connect with culture and this campaign taps into the pulse of how Americans are living their lives today,” said Gap North America president Marka Hansen. “We are sending a strong message that we’re proud to offer cool, American design with products that will stand the test of time — something we believe will resonate with shoppers this holiday season.”

 

The campaign was created in partnership with Crispin, Porter, and Bogesky, and the television spots were directed by Michael Gracey. In addition, Gap collaborated with recording artist and producer Pharrell Williams to develop the musical backdrop for the TV spots.

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