OPERATIONS

Payless names new chief marketer

BY CSA STAFF

Topeka, Kan. — Payless ShoeSource announced that Vincent DeSantis has been promoted to senior VP and chief marketing officer for Payless, reporting to LuAnn Via, CEO of Payless.

In his role DeSantis is responsible for all marketing and branding initiatives for the retailer. He also oversees the development and growth of Payless’ brand portfolio that includes names such as Airwalk, Champion, Dexter, American Eagle for Payless, Above the Rim as well as its designer labels Christian Siriano for Payless, Isabel Toledo for Payless and Lela Rose for Payless, among others.

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Sony to bring PlayStation games to Android devices

BY CSA STAFF

TOKYO — Sony Computer Entertainment has unveiled "PlayStation Suite" (PS Suite) for Android based portable devices.

In providing the PlayStation experience on Android based portable devices, SCE said it will commence a "PlayStation Certified" license program for hardware manufacturers. Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.

On the software front, SCE said it plans to provide PS Suite content within this calendar year, starting with original PlayStation games that will allow users to enjoy "PlayStation quality" gameplay on their Android based portable devices. SCE also plans to open PlayStation Store where users will be able to download content in an easy to use environment, directly via the Android based portable devices.

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GeoGirl ‘makes up’ void in tween market

BY CSA STAFF

NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.

After much consultation with parents, educators and tween girls in cities throughout the United States, Pacific World developed the line, which is positioned as an entirely new approach to beauty — it isn’t about toy makeup or painting little girls to look like mini-adults, but is all about being age appropriate and eco-friendly.

Keeping in tune with this tech-savvy audience, GeoGirl products are named in "textese." Products in the collection include:

  • J4G (Just 4 Grins) lip balm SPF 15;
  • GeoGirl SWAK (SentWithAKiss) lip treatment SPF 15;
  • BCNU (BeSeeingYou) pressed mineral shadow;
  • F2F (Face2Face) moisture tint SPF 15;
  • T2G (Time2Go) cleanser; and
  • KEWL (Cool) magic face refresher. The colors go on extremely sheer and see-through to give skin a healthy, natural glow and the formulas are mistake proof and easy to apply.

In addition, the product packages were created to fit in smaller hands and apply to smaller features. In line with the findings of a recent online study conducted in December 2010 at AllyKatzz.com, the formulas are made with 100%-natural fragrances and the packaging is made of such recyclable materials as renewable corn and recycled paper. The formulas are free of parabens, phthalates, sulfates, propylene glycol, PABA, DEA, petrolatum, paraffin, synthetic fragrance, synthetic color (in skin care), carmine (crushed beetles) and animal ingredients (except cruelty-free honey, lanolin and beeswax).

According to the survey of 270 girls, conducted in partnership with tween authority and social networking site AllyKatzz, generation Z girls have an incredibly evolved social and environmental consciousness. In fact, 74% of respondents said they were "environmentally responsible every day" and 98% said "it is important to donate time and money to causes and to others less fortunate."

These findings are one of the key reasons the GeoGirl brand created gg-Gives, a charity that will fund causes that girls care about. A portion of the GeoGirl net proceeds will be donated to gg-Gives.

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