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Payment Card Industry Releases Latest Standards

BY CSA STAFF

Wakefield, Mass. On Wednesday, the Payment Card Industry Security Standards Council (PCI SSC), formally published version 1.2 of the PCI Data Security Standard (DSS). Effective immediately, version 1.2 replaces version 1.1, which had been in effect since December of 2006. However, version 1.1 officially “sunsets” on December 31, 2008.

Earlier this year, PCI SSC released a summary of proposed changes that would be included in version 1.2, although the primary objective of the updated DSS was to clarify the existing requirements of version 1.1.

The updates contained in 1.2 do not implement any significant new requirements but further define the 1.1 requirements by replacing ambiguous deadlines with specific dates and by articulating a clear June 2010 deadline for the end of any transactions processed through Wired Equivalent Privacy (WEP).

The updated standard and supporting documentation is available on the Council’s Web site at https://www.pcisecuritystandards.org/security_standards/pci_dss.shtml.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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