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PayWith launches mobile payment solution

BY Dan Berthiaume

Vancouver, Canada — PayWith Inc. has launched a new smartphone app called the mCard that simply and securely enables in-store transactions with mobile devices. PayWith has signed a North American license agreement with a global payment network that allows PayWith to provide merchants and consumers with a secure and convenient smartphone-based payment, loyalty rewards, and commission sales solution.

With this license agreement, millions of merchants in North America who are able to process credit cards can choose to accept mCards and engage with their customers using the PayWith platform. PayWith’s suite of services includes mobile payment, loyalty rewards programs, customer acquisition campaigns, mobile gift cards, a range of social media marketing, fund-raising for non-profits and associations, as well as customer tracking and analytics for merchants. PayWith does not share data relating to the consumer’s purchase of a mCard with any third party.

"The mCard is a really simple way for shoppers to securely purchase goods and services using nothing more than their phone,” said PayWith CEO David Strebinger.” Merchants who sign up to use this PayWith technology will be able to offer a convenient and secure mobile payment platform and open a new door to marketing directly to their customers — with no new hardware or software required.”

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RetailMeNot updates mobile app

BY Dan Berthiaume

Austin, Texas — RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

New users can download the free RetailMeNot Coupons app by visiting the iTunes App Store or Google Play. The updated version includes significant consumer-facing enhancements to the experience, including:

  • Personalized mobile alerts that will notify users of offers from their favorite stores, within geo-fenced shopping destinations.
  • Smarter geo-fence notifications that will only be sent to consumers while they are in the vicinity of one of 6,000 shopping locations (malls, shopping centers) for an extended period of time.
  • Mall-specific pages will first list coupons from users’ favorite stores.

"Simply put, we made the app better. Our users told us that they wanted our app’s popular geo-fence notifications to evolve and show deals that reflected their store preferences, and we listened," said Jag Bath, senior VP of product, RetailMeNot, Inc.. "Our goal with this release was to make the app an enhanced utility for consumers who are actually in shopping mode and to provide them a more personalized experience when they sorted through offers in RetailMeNot’s database."

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Yelp launches in Mexico

BY Dan Berthiaume

Mexico City — Yelp Inc. has announced the availability of Yelp Mexico. Beginning March 13, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses.

Yelp’s free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners.

"Mexico is a vibrant mosaic of micheladas, mole, and muralism, just to name a few of its cultural contributions," said Miriam Warren, VP of New Markets. "Whether you’re looking for a taco fix, a refreshing pulque, or a beautiful alebrije for your home, locals will now be able to find their favorite businesses on Yelp."

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