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Peapod expands in Northeast

BY CSA STAFF

Quincy, Mass. Ahold’s online grocery service Peapod by Stop & Shop has unveiled 40 new communities in the Northeast where it has added delivery service, according to a report by Supermarket News.

The new markets now include all of the New York City borough of Queens, as well as large portions of Staten Island and Brooklyn. In addition, the New Jersey communities of Bayonne, Jersey City, Hoboken and Long Beach Island have recently been added to the delivery area, along with several other nearby towns.

The Massachusetts towns of Eastham, Falmouth and North Falmouth, and the New Hampshire towns of Atkinson, Kingston, Newton, Plaistow and Salem also have been added to Peapod’s delivery areas, according to the report.

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Same story, different month

BY CSA STAFF

Delinquency trends within Target’s portfolio of credit card receivables continued to show improvement in June. The percentage of accounts 60 days past due sank to 4.9% in June, the lowest level so far this year and a sharp improvement from the 5.2% seen in May. The percentage of accounts 60 days past due is approaching levels not seen since the summer of 2008. Also showing improvement are the number of accounts 90 days past due. Roughly 3.6% of accounts are 90 days past, down from 3.7% in May and 4.5% at the beginning of the fiscal year.

 

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No wonder traffic is up

BY CSA STAFF

Target was the top-ranked retailer during the first half of 2010 in terms promotional advertising pages, according to Kantar Media, with roughly 1.3 billion pages. That figures represents a 67% increase from the first six months of 2009 when the company also was the top-ranked retailer in terms of promotional pages. Following Target in the ranking of promotional pages were Dollar General, Walgreens, PetSmart, Family Dollar, CVS, Kroger, Petco, Publix and Ralphs.

The promotional data was part of a study in which Kantar examined free standing insert (FSI) trends during the first six months of the year and discovered a 10.1% increase.

 

“In addition to Target’s expanded use of cooperative FSI coupon vehicles to support their retailer promotion activity, other leading retailer are expanding their use of retail promotion events, especially with the food, drug, value and pet specialty channels,” said Mark Nesbitt, president of Kantar Media Intelligence. “One of the trends observed in response to the declining economy was consolidation of retail shopping trips within the super center format. The increase used of retail promotional events wtih cooperative FSI coupon vehicles may be an effective retail response to company the consolidation of trips.”  

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