Pearle Vision, Lyndhurst, Ohio
Pearle Vision has debuted a new store design, in Legacy Village, Lyndhurst, Ohio. The Cleveland-area store features a completely revamped look, from a new brand logo and signage to modernized displays and a completely transformed floor plan.
The design, by WD Partners, incorporates the company’s rich history, with a new eyeglass icon that speaks to the heritage of Dr. Pearle and the Pearle Vision brand. Accompanying the new logo and signage is "Est. 1961," a tribute that reinforces the company’s commitment to a 50-year legacy.
The design also while provides a more contemporary look and welcoming atmosphere. Created to deliver a consistent brand experience for patients across the country, it features a modified floor plan that brings the doctor forward; and eliminates walls between the retail section and doctor’s offices, creating an open flow and atmosphere.
GMA launches website advocating for genetically modified food
Grocery Manufacturers Association has launched www.FactsAboutGMOs.org, a new website about genetically modified food ingredients designed to put consumers’ concerns about their safety and environmental impact to rest.
“Genetically modified food ingredients are not only safe for people and our planet, but they also have a number of important benefits,” said president and CEO Pamela G. Bailey. “This technology has been used safely in the food supply in the United States for 20 years, and 70 to 80% of the food we eat in the United States, at home and away from home, contains ingredients that have been genetically modified. We know that some consumers have questions about genetically modified food ingredients. We built this website to help answer their questions about the safety, prevalence and benefits of this important and effective technology.”
Bailey adds that modern agricultural biotechnology helps keep American food affordable and in a way that protects and preserves natural resources by using less land, fewer pesticides and less water.
“GM technology has fueled an agricultural revolution in the United States that has helped us feed a growing American and world population,” she added. “By 2050, we will need to expand food production by 70% just to keep pace with a global population that is expected to grow to 9 billion.”
The website allows consumers to research and verify the safety, prevalence and benefits of genetically modified food ingredients by visiting online information posted by what GMA describes as “credible and independent sources, including governmental food safety agencies, medical and health organizations, news organizations, food safety experts and non-governmental organizations.”
According to GMA, many of the most influential regulatory agencies and organizations that study the safety of the food supply, including the U.S. Food & Drug Administration, the American Medical Association, the World Health Organization, Health Canada, the U.S. Department of Agriculture and the National Academy of Sciences, have found genetically modified food ingredients are safe and there are no negative health effects associated with their use.
“GMA and its member companies will continue to advocate for the continued safe and effective use of agricultural biotechnology to increase the food supply while lowering cost. And we will continue to engage in an informative dialogue with our consumers so that they understand the safety, prevalence and benefits of GM technology and so that they can make informed choices for themselves and their families,” concluded Bailey.
Based in Washington, D.C., the Grocery Manufacturers Association represents more than 300 leading food, beverage and consumer product companies.
Staples revamps European e-commerce site
Staples Europe has launched a Staples.es website aimed at helping small businesses locate and purchase products.
The site has a new look and feel and offers many new features to improve the overall shopping experience including personalized shopping with product recommendations based on customer preferences, an updated search engine and filtering tools, streamlined reordering for frequently used products, and quick checkout with a mini-cart that designed to ease inserting coupons, saving addresses and reviewing orders.
“Customers will have a more personalized way to shop and can quickly find and order exactly what they need to help run their business,” said Willem Vos, head of e-commerce, Staples Europe.