Pearle Vision to unveil new store design
Mason, Ohio — Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.
"We are excited to share the new design elements with our entire network, and believe that everyone will love the new look and feel of our center, which incorporates our rich history, provides a welcoming atmosphere, and features eclectic displays and modern retail space," said Srinivas Kumar, senior VP and general manager, Pearle Vision.
Earlier this year, Pearle Vision unveiled at its annual licensee conference the new brand image with an updated logo and re-designed color palette for its centers. The new eyeglass icon speaks to the heritage of Dr. Pearle and the Pearle Vision brand. Accompanying the new logo and signage is "Est. 1961," a tribute that reinforces the company’s commitment to a 50-year legacy.
Created to deliver a consistent brand experience for patients across the country, the new Pearle Vision location features a modified floor plan that brings the doctor forward; and eliminates walls between the retail section and doctor’s offices, creating an open flow and atmosphere. Current Pearle Vision licensees will have the opportunity to incorporate all or some of the new design elements into their existing centers.
Family Dollar names Bed, Bath & Body VP as executive VP, supply chain
Matthews, N.C. — Family Dollar Stores announced that it has named Jeffrey W. Macak to the position of executive VP–supply chain.
For the last 13 years, Macak has served as VP-global supply chain for Bed Bath & Beyond, where he was responsible for the supply chain, logistics and distribution of goods for the company and its subsidiaries.
“With more than 25 years of wide-ranging operational experience, in both retailing and supply chain, Jeffrey’s background and leadership skills are a perfect complement to our operations and growth initiatives,” said Family Dollar president and COO, Mike Bloom. “In today’s highly competitive retail environment, building an efficient end-to-end supply chain is critical to our success, and we will look to Jeffrey’s extensive expertise to advance our ongoing efforts to improve supply chain efficiencies and drive increased value for our customers.”
Why Target loves showrooming
Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.
There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.
However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.
As my colleagues and I have said several times: “We love showrooming — when Target gets to book the sale.”
We recognize that showrooming is part of a revolution that’s making retail more competitive than ever. For retailers to survive and thrive in the future, we’ve got to up our game, play to our strengths and seize the upper hand by enhancing both our physical stores and digital channels.
Mobile has already become a game-changer, as a recent Deloitte study showed that more than half of smartphone owners have used their devices when they shop in a store. More importantly, smartphone shoppers are 14% more likely to purchase in store — and that percentage more than doubles if a customer uses the retailer’s site or app while in the store.
That’s the power of mobile. And that’s why at Target we believe our stores must offer exceptional experiences by inspiring discovery with exciting and differentiated products, content and services. Meanwhile, our digital channels — our website, mobile and social platforms — must deliver on inspiration as well as the outstanding value and convenience Target guests have come to expect.
Fully embracing showrooming means seamlessly integrating the physical and digital worlds—from products to price matching to personalized offers—to exponentially improve the guest experience.
We took a big step at physical-digital integration last fall when we made free WiFi available in our stores. We took a giant leap this spring when we launched Cartwheel, Target’s new digital savingsthat we built with our partners at Facebook so guests can easily share with friends in social media.
Of course, it’s still very early in this revolution, and at Target we know that we and other retailers have more work to do. But we do understand that today’s digitally-connected guest views stores, online and social media channels as one brand experience so we need to think and act that way too. It’s the future of retail. So we’ll continue to try new things, learn and adapt – both online and in our stores.
One example is a new store-and-online initiative we call “Baby 360.”
Research shows that new and expectant moms spend 63% more time online researching purchases than the general population. So we’ve partnered with BabyCenter, a leading parenting resource, to provide more meaningful content, product reviews and recommendations on Target.com and our mobile app.
We’re testing a redesigned baby shopping experience at many of our stores in the Chicago area. In those stores, we’ve changed the layout to allow guests to see and touch products more easily. There’s also a new service desk with a knowledgeable “Baby Advisor” who’s there to help guests navigate the aisles. The advisor is equipped with tools and information to help direct guests to broader product assortments available at Target.com. Similarly, we’ve now added a “Beauty Concierge” to about 200 Target stores. The Concierge is a brand-agnostic, beauty enthusiast who also sports an iPad to provide personalized beauty advice.
This is all about better serving today’s digitally-connected guests. And, to us, it’s showrooming at its finest. We will continue to deliver these types of experiences by elevating service in stores where it matters most to our guests, areas like baby, beauty, apparel, electronics and entertainment. And we’re not going at it alone. Key suppliers who share our beliefs are partnering with us to explore and invest in new ways to elevate our experience for their brands.
While no one knows exactly what the future of retail will look like, it’s easy to imagine physical stores with more experiences for guests—both actual and virtual—while also serving as hubs for orders to be picked up and shipped. Digital channels, meanwhile, are sure to deliver more personalized and engaging online experiences.
At Target, we believe showrooming isn’t just a win for shoppers. It’s going to be a decisive win for retailers that up their game.
Casey Carl is president of multichannel at Target. This article was reposted with permission from Target’s online magazine A Bullseye View. A Bullseye View “Perspectives” is a forum for Target’s top executives to share their point of view on everything from industry trends to best business practices.