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Penney Expands Hispanic Marketing

BY CSA STAFF

New York City J.C. Penney Co. Inc. has hired ad agency The Vidal Partnership to expand its marketing to Hispanic customers.

Vidal Partnership, a Hispanic agency based in New York City, will help the retailer plan various marketing programs, such as customer research, advertising, media planning and buying, as well as national event campaigns. In an effort to further reach this demographic, J.C. Penney spent nearly $40 million during 2007 in domestic Hispanic TV alone.

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Verde joins TDIndustries board

BY CSA STAFF

DALLAS TDIndustries, a specialty construction company, has announced the appointment of Dora Ann Verde to its board of directors. Verde, a CPA and partner in the public accounting firm of Garza/Gonzalez & Associates in San Antonio, will serve as chairperson for TDIndustries’ audit committee.

According to Jack Lowe, Jr., board chair of TDIndustries, “We are fortunate to name Dora Ann Verde to our board and are very impressed with her exceptional qualifications.”

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Brash Entertainment names legal affairs vp

BY CSA STAFF

Video game company, Brash Entertainment, announced that Melissa Miller has been appointed vp of legal affairs. Miller joined Brash from Fox Filmed Entertainment, where she handled legal affairs for domestic and global licensing and merchandising initiatives.

Prior to joining Fox, Miller practiced at Alschur Grossman Stein & Kahan, where she litigated on disputes involving partnership agreements, trade secrets and intellectual property.

“Melissa Miller has specialized in understanding complex partnerships and licensing agreements, making her an ideal fit for our business,” said Mitch Davis. “She navigates the Hollywood studio system with ease and is equally comfortable working closely with the game development community.”

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