Pepsi, Beyonce put fans on Super Bowl field
Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.
Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.
The crowdsourcing initiative began on Saturday, December 29, when Pepsi took over billboards in New York’s Times Square calling fans to submit their photos. Those who visit www.pepsi.com/halftime are given a series of poses to photograph with several hundred of the poses used to create a welcoming video. In addition, those who submit pose photos by January 11 be entered into a drawing for a chance to be one 50 fans selected to participate as dancers in the halftime show.
"Pepsi is bringing to life its ‘Live for Now’ mindset which places fans at the center of this experience," said Angelique Krembs , vice president of marketing for Pepsi. "Pepsi is looking for new ways to involve fans in the halftime show experience, and ‘live’ it like never before. And this is just the beginning.
Pepsi has also created a local promotion for residents of the New Orleans area and will select an additional 50 winners and their guests from Pepsi’s local retail partners, and give them an on-field experience at the Pepsi Super Bowl XLVII halftime show. These fans will also be on the field during Beyonce’s performance.
B&N’s Nook accelerates online learning
NEW YORK & LONDON — Nook Media, a subsidiary of Barnes & Noble, has teamed up with Pearson, a leading global learning company, to accelerate customer access to digital content.
Pearson has agreed to invest $89.5 million in cash in Nook Media at a post-money valuation of approximately $1.8 billion in exchange for preferred membership interests representing 5% equity stake. Following the closing of the transaction, Barnes & Noble will now own approximately 78.2% of the Nook Media subsidiary and Microsoft, which also holds preferred membership interests, will own approximately 16.8%. Subject to certain conditions, Pearson will earn the option to purchase up to an additional 5% ownership in NOOK Media.
Pearson will pair its leading expertise in online learning with Nook Media’s expertise in online distribution and customer service to make digital content and services readily available and seamlessly accessible to consumers.
"We formed Nook Media to be a leader in the exploding market for digital content," said William Lynch, CEO of Barnes & Noble. "Pearson is a forward thinking company similarly focused on reading and learning, with powerful assets and a terrific management team. We welcome their partnership in Nook Media, and look forward to working with them and Microsoft to deliver great digital experiences for our shared customers."
"Pearson and Barnes & Noble have been valued partners for decades, and in recent years both have invested heavily and imaginatively to provide engaging and effective digital reading and learning experiences,” added Will Ethridge, CEO of Pearson North America. “This new agreement extends our partnership and deepens our commitment to provide better, easier experiences for our customers. With this investment we have entered into a commercial agreement with Nook Media that will allow our two companies to work closely together in order to create a more seamless and effective experience for students. It is another example of our strategy of making our content and services broadly available to students and faculty through a wide range of distribution partners."
LG Electronics deepens environmental commitment
WASHINGTON — LG Electronics USA and the U.S. Environmental Protection Agency plan to collaborate on a number of environmental stewardship programs.
Under the agreement, the EPA will give LG technical assistance and support in all the initiatives that LG will pursue. Programs include enhancing its leadership in the Energy Star program by joining the Energy Star Commercial Building Program; expanding its role in the EPA Green Power Partnership Program by increasing its purchase of green power; joining the EPA WasteWise Program to enhance waste prevention programs, recycling practices and sustainable purchasing at all U.S. facilities; incorporating EPA WaterSense technologies in its facilities to conserve water; supporting EPA Sustainable Materials Management programs for electronics and food waste recycling challenges; utilizing the EPA GreenScapes program to support environmentally beneficial landscaping practices that can reduce waste, conserve water and cut energy usage; adopting the EPA Clean Construction USA Program to help reduce emissions from internal combustion engines used in facility construction and operation; implementing environmental best practices in energy management systems to reduce greenhouse gas emissions; and achieving LEED certifications from the U.S. Green Building Council.
The agreement also covers product stewardship, environmentally preferred purchasing, green infrastructure, green transportation and environmental education initiatives in which EPA and LG will collaborate.
LG is planning to construct a 493,167-sq.-ft., eight-story state-of-art office building on a 27-acre lot in Englewood Cliffs, N.J., which will serve as its new North American headquarters. The proposed design is highly responsive to the environment and includes a number of environmentally enhanced elements that are designed to achieve at least a Gold LEED certification.
The company’s focus on environmental and energy management extends beyond the new headquarters building. LG is reviewing more than 15 office buildings in its portfolio for operating and energy efficiency enhancements as well. Supporting the key elements of the agreement, LG has committed to an industry-leading 50% reduction in greenhouse gas emissions for its 6U.S. operations by 2020, compared with a 2007 baseline.
Already a member of the EPA’s GreenPower Partnership, LG is purchasing 100% green energy for its current New Jersey headquarters and intends to increase green power in its energy portfolio. For example, LG will construct and operate an 85,000-sq.-ft. array of LG’s own photovoltaic solar panels at its new headquarters facility, which will generate an annual amount of 1,047 MWH.
The programs covered by the memo of understanding between LG and the EPA supplement LG’s broad array of sustainability initiatives, including energy efficiency and greenhouse gas reductions in manufacturing and the supply chain; consumer education aimed at reducing the environmental footprint of product use; producer responsibility through consumer take back/recycling programs; reduction in the use of hazardous substances; deployment and promotion of renewable energy technologies; and development of innovative green life cycle product designs.
LG Electronics USA will submit an annual status report to EPA. EPA will use this report to determine the environmental benefits associated with the company’s "green" activities and provide feedback on ways to further improve its environmental performance.