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Perry Ellis pilots Starmount mobile POS, launches chainwide rollout

BY Katherine Boccaccio

Austin, Texas — After a successful pilot during the 2012 holiday season, Starmount announced Tuesday that Perry Ellis International complete a chainwide rollout of Starmount mobile selling solutions in the first quarter.

The pilot involved 17 Perry Ellis stores, most going live before Black Friday with Starmount’s mobile POS solution. The initial deployment preceded the rollout of Starmount Connect and Engage which, when fully deployed, will help Perry Ellis increase the level of customer engagement throughout the store, enabling associates to use mobile devices for product and price lookup, product recommendations, clienteling, and to provide access to customer loyalty information.

One key capability, for example, is if an item is out of stock in the store, sales associates can check inventory and fulfill the order from other channels or store locations, without leaving the customer’s side.

"Starmount’s solutions will help Perry Ellis’ sales associates sharpen their focus on our customers, by engaging with shoppers on the sales floor," said Luis Paez, CIO, Perry Ellis International. "By making our sales associates more accessible throughout the store, we can consistently provide the kind of innovative, customer-centered brand experience that Perry Ellis is known for.”

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Macy’s CEO to join P&G board

BY CSA STAFF

Procter & Gamble name Macy’s chairman, president and CEO Terry Lundgren as the newest member of its board of directors.

Lundgren fills a position vacated by current P&G Director Johnathan Rodgers who is not seeking re-election when P&G’s holds its annual shareholder meeting in October.

"We are delighted to welcome Terry Lundgren to the board," said P&G chairman, president and CEO Bob McDonald. "He brings extensive leadership, strategy and risk management experience, as well as exceptional knowledge of the consumer industry and dynamic marketing practices. His hands-on experience in organizational optimization will be invaluable as we continue to drive our productivity programs forward."

Lundgren will serve on the governance and public responsibility and the innovation and technology committees of P&G’s board. Retiring board member Rodgers has served on the board since 2001.

"Johnathan has been an outstanding director and a pillar of support to P&G for more than a decade. He is one of longest serving directors and his knowledge and perspectives of media, communications and technology have been instrumental in shaping our thinking. We will continue to benefit from those contributions until his departure in October and thank him for his dedicated service over the years," McDonald said.

Lundgren is a department store retailing veteran who has served as chairman, president and chief executive officer of Macy’s since 2004. He joined Federated Department Stores in 1975 and became president of its Bullock Wilshire operation in 1987. He was next appointed chairman and CEO of Neiman Marcus in 1988 and six years later returned to Federated as chairman and CEO of its merchandising group. Federated acquired Macy’s in 1994. In 1997, Lundgren was named president and chief merchandising officer of the combined company. He became chief operating officer in 2002 and CEO the following year. Today, Macy’s is one of the world’s leading and most recognized department stores with over 840 retail sites across the U.S.

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Gymboree launches new iPad app

BY CSA STAFF

PALO ALTO, Calif. — Children’s clothing brand retailer Gymboree has launched a new iPad app, powered by Revel Touch Merchandising Suite, to create a touch-optimized shopping experience that introduces consumers to new ways to explore and purchase the brand’s clothing and accessories.

"Gymboree is well known as offering the most unique, age-appropriate outfits for kids and our iPad app brings the best of our brand and new technology together. With Revel Touch, we were able to create an experience that is inspiring, fun and relevant for our customers while also being scalable, cost-effective and simple for us to maintain,” said Beth Gumm, VP, e-commerce.

The app features a Create an Outfit tool that enables users to shop based on gender, age and size as well as upload a picture to personalize each child’s profile. A touch-enabled interface allows shoppers to create an outfit that matches tops with bottoms, and sweaters or outerwear as well as accessories including socks, shoes and hats. Once users create the outfit, they can buy, save or share it.

The app also features an interactive Look Book, which showcases image galleries which users can browse through, shop from or share with others. A Shop by Category tool allows users to have a quicker and focused shopping experience, as well as traditional category shopping organized by the child’s gender and life-stage for those who prefer it.

The app includes a viewable shopping cart, search functionality and the ability to purchase directly from the app, making shopping easy and efficient.

"The data shows that shoppers have embraced tablets as their preferred way to connect with the products, and brands, they love," said Mar Hershenson, founder of Revel Touch. “Our touch-first design, turnkey solution and flexible architecture allow retailers in any vertical to keep pace with consumers. The platform offers inspiring tablet experiences that engage users and drive sales, while keeping cost and effort to a minimum. The Gymboree brand is synonymous with fun, high-end children’s apparel, and that has translated wonderfully to their app. We couldn’t be happier to be their partner in this effort.”

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