Pet Supermarket Uses Technology to Saturate Marketplace
Eager to expand its brand into new regions, Pet Supermarket is licensing software that evaluates and pinpoints the best markets as it plans future store locations.
The Sunrise, Fla.-based Pet Supermarket chain has 100 stores that feature approximately 8,000 pet products. With plans to expand the chain by an average of 20 stores per year, Pet Supermarket tapped Woburn, Mass.-based geoVue to streamline this task.
geoVue’s solution uses predictive data modeling to help retailers analyze which markets to enter, expand or exit; determine how they should optimize store networks within each market; and localize marketing and merchandising.
“geoVue helps us to understand exactly which customers like our stores,” said Diane Holtz, president of Pet Supermarket. “geoVue uses our customer database of addresses to determine where we are the most successful.”
Based on this knowledge and other demographic information, “geoVue will help analyze and select new market areas that are ideal for Pet Supermarket,” she said. “As part of this process, geoVue can also project sales for individual sites.”
Since adding the solution in March, the pet retailer has used geoVue to plan six to eight locations. “It’s early in the implementation, but we are very encouraged by the results so far,” Holtz said.
CompUSA may get a new look
ADDISON, Tx. After opening a new format store last month, CompUSA may be changing the format of its other stores, depending on customer demand and product interest.
According to reports, the elements found in the prototype store, located in Texas, will be incorporated into other CompUSA locations across the United States.
The nearly 7,700 square-ft. relocation site includes an Apple shop featuring Mac computers, iPods and Apple accessories, and a full-length LCD TV wall.
Additional expansions include extended gaming, which includes an entire wall devoted to the Nintendo Wii, PlayStation3 and Xbox 360 gaming platforms, plus a PC gaming setup to test equipment and play new titles.
While businesses can get their share of support with a specialized services section, all consumers can visit the store’s redesigned IT support area.
“This new store aligns CompUSA’s vision to better serve its three core customers, the technology enthusiast, educated professional and small and medium businesses,” said Gabriela Villalobos, the retailer’s sales and operations evp.
CompUSA announced in April that it would narrow its focus to three core customer groups rather than try to serve a mass audience.
The move was part of a comprehensive restructuring, initiated last February, that included an overhaul of senior management and the closure of half its store base as the privately held chain looked to improve sales and profitability.
Walgreens withdraws from CVS provider plans
DEERFIELD, Ill. After many months of talks over low and below-market payment rates by CVS Caremark for four prescription plans, Walgreens has withdrawn as a pharmacy provider from the plans.
Patients affected include members of prescription benefit plans managed by CVS Caremark for ArcelorMittal, Johnson Controls, Progressive Casualty Insurance and Wisconsin Education Association Trust.
Most of the affected members live in Illinois, Indiana, Michigan, Ohio and Wisconsin.
Trent Taylor, president of Walgreens Health Services, the managed care division of Walgreens, released the following statement:
“This is not where we wanted negotiations to lead,” he said. “We’re sorry that our pharmacy patients and CVS Caremark’s clients are caught in the middle, and we’ll do all we can to ensure a smooth transition for our patients to another pharmacy. Meanwhile, we’ll continue to work on resolving this issue with CVS Caremark.
“Leaving a benefits plan is an extraordinary step for us, but it demonstrates how extraordinarily low our payments were from CVS Caremark. We can’t continue accepting reimbursement rates that are drastically below market, while offering patients needed special services such as 24-hour pharmacy access and drive-thru pharmacies.”