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P.F. Chang’s investigates possible breach

BY Dan Berthiaume

Scottsdale, Ariz. — P.F. Chang’s China Bistro Inc. is the latest retailer to investigate a possible data breach.

The retailer emailed has been contacted by banks and law enforcement agencies about online reports that credit card and debit card numbers matching ones used at P.F. Chang’s locations between March and May 2o14 have appeared for sale on underground hacker websites.

Media reports indicate the U.S. Secret Service is also investigating the potential breach, although the Secret Service has not publicly commented.

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Gymboree Q1 net loss grows; plans 50 new stores

BY Staff Writer

San Francisco — Lower gross profits and higher pretax losses helped drive The Gymboree Corp.’s net loss to $15 million in the first quarter of fiscal 2014, up from $2.85 million a year earlier. The retailer plans to open 50 new stores and close 25-30 existing stores during the fiscal year.

Net sales shrank 7% to $272 million from $292.78 million. Same-store sales dropped 10%. Gymboree plans to open new stores fairly evenly across its brands, and will spend $35-$40 million in capital expenditures during fiscal 2014.

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Study: Millennials share online complaints most often

BY Dan Berthiaume

Indianapolis — In a finding that may not surprise some of their elders, Millennials share complaints online two times more than Gen X and three more than Boomers. “The Social Media Behaviors of Millennials, Gen X & Boomers,” the latest study from consultative social media research firm Fizzilogy firm, also explores the social media habits of these three generations.

Key findings include:
Millennials
• Millennials live-tweet sporting events at more than twice the rate of both Boomers and Gen Xers.
• Gen X and Boomers are the most likely to interact with brands on social, while Millennials are more likely to interact with celebrity/athlete accounts.

Generation X
• Gen Xers are 75% more likely to talk about new products/apps and share tech news than Millennials and Boomers.
• Gen Xers share the most photos on social, averaging 22% of their total conversations.
• Gen Xers frequently post inspirational, positive messages and are advocates for brands that share the same outlook.

Boomers
• Boomers are much more talkative on social than Millennials and Gen X, averaging more tweets per day due to their participation in Twitter chats and long conversations.
• Boomers are three times more likely to talk about shopping/retail than Millennials and Gen X.
• This group is also significantly more likely to use social media to engage in brand promotions and giveaways than the other generations.

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