MARKETING/SOCIAL MEDIA

P&G opens pop-up store in NYC

BY CSA STAFF

New York City A report on Friday said that manufacturer Procter & Gamble has opened a temporary store in New York City to promote 18 different products. According to Supermarket News, the 10-day pop-up store, which opened Friday, will push free samples of newly introduced products such as Pringles MultiGrain chips and Tide Stain Release under the company’s current “Have You Tried This Yet?” campaign.

The storefront, located on 57th Street and 6th Avenue, is divided into several demo areas by product type. The store features interactive displays and programs such as free makeovers in the CoverGirl makeup section and photo enhancements in the Crest 3D section to show whitened teeth.

Shoppers have the ability to purchase products onsite by using a computer station that links to the new pgtryit.com website, which also features consumer reviews and coupons.

The store will operate through Oct. 31.

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ECOMMERCE

Survey: Online retailers expecting strong holiday sales

BY CSA STAFF

Washington, D.C. A survey released Thursday by Shop.org found that the majority of online retailers are expecting strong sales this holiday season.

Shop.org’s eHoliday Study, conducted by BIGresearch, found that 63.8% of retailers expect their company’s online sales to grow by 15% or more compared with last holiday season. That’s up from 45.7% of retailers who had those expectations last year.

The survey also found that 40% of online retailers will begin holiday marketing by Halloween, with another 40% planning to begin marketing the week of Nov. 1.

Four out of five online retailers (84.8%) will offer free shipping at some point during the holiday season, and 31.4% said these offers will begin earlier this year than a year ago. Shoppers may even see more free shipping deals this year, as 36.7% of retailers said their budget for free shipping is higher than last holiday season.

Social media will play a bigger role this holiday season, according to the survey findings. The majority of retailers (72.5%) say they have invested in the company’s Facebook page in advance of the holidays. Additionally, more than half said they have invested in cross-selling on product pages (54.9%), site search (54.9%) and customer ratings and reviews (52.9%). Another 43.1% said they have invested more this holiday season in a Twitter campaign or Twitter feed.

About one-third (32.2%) of online shoppers say they’ll make more of their holiday purchases on the web this year, listing 24-hour convenience (35.1%), easy price comparisons (33.1%) and a lack of desire to fight the crowds (30.8%) among the main reasons why they’re shifting a portion of their spending.

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FINANCE

Tractor Supply Q3 profit surges 46%, beats Street

BY CSA STAFF

Brentwood, Tenn. Farm and ranch supply retailer Tractor Supply Co. said late Wednesday that profit for the third quarter rose 46% to $32 million, compared with earnings of $22 million in the year-ago period.

The company cited increased sales of pet-related products and warm-weather items for the improvement.

Net sales rose 11% to $829.1 million, from $747.7 million. Wall Street expected revenue of $824.3 million.

Same-store sales rose 5%.

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