REAL ESTATE

PGA Tour Superstores targets 50 locations by 2018

BY Marianne Wilson

Atlanta — PGA Tour Superstores announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA Tour Superstore president and CEO Dick Sullivan. "We currently have plans to grow PGA Tour Superstore’s presence by up to 25% per year over the next five years in locations across the U.S.”

The company currently has 19 retail stores ranging from 40,000 sq. ft. to 50,000 sq. ft. per store. Each store has up to 14 custom fitting simulators and practice bays in every location. The retailer plans to have up to 50 locations by 2018.

"When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors,” Sullivan said.” And they can putt on our 2,000-sq.-ft. putting greens. This experiential format works, and we’re excited to roll it out to many more markets over the next several years."

Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.

"We couldn’t have picked three better markets to expand in this year," added Sullivan. "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."

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REAL ESTATE

Nordstrom Rack to open in Bakersfield, Calif.

BY Dan Berthiaume

Seattle — Nordstrom announced plans to open at a Nordstrom Rack at The Shops at River Walk in Bakersfield, Calif. The approximately 35,000-sq-ft. store is scheduled to open in spring 2015.

The new Nordstrom Rack will be the company’s first location in Bakersfield.

"We have a lot of stores in California, but until now we haven’t had the opportunity to serve customers in Bakersfield," said Geevy Thomas, president of Nordstrom Rack. "This additional location will make it more convenient for customers who have been driving over 100 miles to shop with us. We look forward to bringing them a local store that will offer many of the same great brands we carry at Nordstrom but at significant savings."

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Westfield Century City is now starring on ‘Extra’

BY Michael Fickes

Come on down to Westfield Century City in Los Angeles, and maybe you’ll get to be on television.

The entertainment news magazine “Extra” and Westfield, which owns and operates 38 shopping centers nationwide, have formed a partnership to deliver fashion, lifestyle and celebrity news and features to television audiences from Westfield Century City.

Westfield Century City fans can tune in from the couch at home or enjoy the excitement in person during weekly tapings at Westfield Century City. Either way, they’ll witness the exciting convergence of the worlds of entertainment and fashion.

Tapings will occur at the Luxury Court and utilize the diverse mix of stores, eateries and outdoor spaces that the shopping center has to offer. Guests may join the live audience to view segments ranging from the hottest trends in fashion and food to beauty tips and celebrity interviews.

For weekly updates about special guests and when to catch “Extra” at Westfield Century City, follow @ExtraTV and @WestfieldCC on Twitter.

The Westfield Group is an Australian-based company with interests in 90 shopping centers in Australia, New Zealand, the United Kingdom and the United States.

“Extra” is the second longest-running entertainment news magazine on U.S. television. Co-hosts Mario Lopez and Maria Menounos report in front of a live audience from the show’s hot location at Universal Studios Hollywood. The audience becomes part of the show and interacts with Mario and Maria and the A-list celebrities that visit the show.


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