REAL ESTATE

PGA Tour Superstores targets 50 locations by 2018

BY Marianne Wilson

Atlanta — PGA Tour Superstores announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA Tour Superstore president and CEO Dick Sullivan. "We currently have plans to grow PGA Tour Superstore’s presence by up to 25% per year over the next five years in locations across the U.S.”

The company currently has 19 retail stores ranging from 40,000 sq. ft. to 50,000 sq. ft. per store. Each store has up to 14 custom fitting simulators and practice bays in every location. The retailer plans to have up to 50 locations by 2018.

"When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors,” Sullivan said.” And they can putt on our 2,000-sq.-ft. putting greens. This experiential format works, and we’re excited to roll it out to many more markets over the next several years."

Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.

"We couldn’t have picked three better markets to expand in this year," added Sullivan. "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."

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L’Oréal Paris joins Melanoma Research Alliance in awareness campaign

BY CSA STAFF

L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

As part of the three-year partnership, L’Oréal Paris is donating $750,000 to MRA to help find a cure through the funding of the new L’Oréal Paris-MRA Team Science Award. The donation will fund research exploring the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression.

“The Melanoma Research Alliance is an incredible organization that has made significant strides in funding melanoma research and advancing treatment. We are very proud to partner with MRA to help educate people on the importance of using sunscreen as the first line of defense against melanoma and to drive awareness around this disease,” stated Karen Fondu, president of L’Oréal Paris. “Through this collaboration, our hope is to drastically reduce the growing incidence of melanoma in this country, especially among young women, and to help every person realize that wearing sunscreen protects their beauty and their life because we are all worth it.”

Celebrity broadcast and print PSAs are the first phase in a series of initiatives designed to rally the public to combat melanoma. The PSAs drive the public to ItsTHATworthit.org to join Thunderclap, a worldwide crowd-sourcing tool that amplifies a collective message. By signing up for the It’s THAT Worth It Thunderclap from now through May 20 at 5 p.m. EDT, people can lend their reach to the cause, and send a synchronized message through social media, telling the world that they are committed to stopping melanoma through prevention and research. As a thank you, L‘Oréal Paris will make a donation to MRA of $1 for each supporter who signs up for the Thunderclap and $1 for each L’Oréal Paris Advanced Suncare product sold in the United States — up to $250,000 in 2014.

Melanoma Quick Facts

  • Melanoma of the skin is the deadliest form of skin cancer, responsible for 80% of skin cancer deaths;
  • Melanoma is the fifth most common cancer diagnosed in the United States;
  • The incidence of melanoma has tripled in the last 30 years, making it one of the fastest growing cancers;
  • Melanoma is the third most commonly diagnosed cancer among adolescents and young adults aged 15 years to 39 years in the United States; and
  • Very early stage (localized Stage 0 or 1) melanoma is greater than 90% curable with surgery, while patients with disseminated Stage IV melanoma have a median life expectancy of less than one year.
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Report: Meijer testing automated checkout from NCR

BY Staff Writer

New York — Meijer is testing an automated system that speeds up the checkout process at its store in Jenison, Mich. The system, from NCR, automatically scans merchandise. It became available customers on April 3, according to MichiganLive.

As shoppers place merchandise on a conveyor belt, the items are scanned, and then sent to one of three collection areas, where customers bag them.

The system is not self-service in that a cashier manages the register and helps customers with any questions or issues that come up during the checkout process.

To see a video, go to mlive.com.

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