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P&G’s global beauty group president joins Corning board

BY CSA STAFF

CORNING, N.Y. — Procter & Gamble group president of global beauty Deborah Henretta has been appointed to Corning’s board of directors.

Henretta will also serve on the board’s audit and finance committees. She will hold office until Corning`s annual meeting of shareholders in the spring of 2014, at which time she will stand for election to a one-year term. Her appointment brings to 13 the number of directors in the specialty glass and ceramics provider’s board.

A 28-year veteran of P&G, Henretta was named group president of the global beauty sector in June 2013. Before this appointment, she led global beauty care as group president.

Henretta joined P&G in 1985. She has served in a range of brand, marketing and general management roles across a wide variety of businesses, including fabric care, baby care and beauty. Her leadership in emerging markets began in 2005 when she was appointed president of P&G business in ASEAN, Australia and India. In 2007, she expanded her role as group president, P&G Asia, including Greater China.

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Shopzilla’s Aisle A extends reach to Europe

BY CSA STAFF

LOS ANGELES — Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe, which will offer marketers access to proprietary shopping intent data and evolving premium retail inventory.

As part of this development, the company is adding an array of new features, such as enhanced audience targeting, rich media capabilities in the retail space and display products to its current portfolio of advertising offerings.

Aisle A will feature display advertising across Shopzilla’s owned and operated shopping sites — Beso, Bizrate and Shopzilla — as well as on premium partners across the Web. The new partnerships will extend the company’s consumer reach to more than 10 million monthly shoppers across Europe. In addition, Aisle A will pioneer the company’s intent-based marketing initiative, providing highly targeted advertising solutions that allow marketers to reach qualified consumers based on what they are in-market for today as well as the future from lifestyle and life-stage profiles defined by their shopping behaviors.

“Since expanding our display media capabilities in the U.S. we have seen impressive results for clients, and double-digit growth for our business,” said Craig Teich, VP and GM for Aisle A. “Given the performance to date we are excited to expand these services, further connecting buyers and sellers in Europe.”

Aisle A is well positioned to deliver on industry demands — such as increased transparency and improved quality in the fast changing display advertising space — by owning quality in-market inventory and quality intent data. Control over its inventory and data assets also allows Aisle A to deliver custom tailored contextual and audience targeting programs.

“The quality of our data from the purchase intent demonstrated by our online shoppers, is translating into valuable and addressable audiences, that marketers will be able reach both on and off site,” said Adam Yates, Aisle A, director of sales Europe. “These audience aisles will enable marketers to deliver their messaging effectively and confidently, with sector leading formats; so important during these challenging economic times when advertisers need to make every pound count.”

Shopzilla reaches a global audience of more than 40 million shoppers each month through both its destination websites and affiliate network. Shopzilla connects shoppers with more than 100 million products from tens of thousands of retailers a month. Its portfolio of shopping brands — Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher and SparDeinGeld — help shoppers worldwide discover, engage, review, share and ultimately buy online.

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Kmart’s new viral campaign takes ‘yo momma’ back to school

BY CSA STAFF

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

The new video, meant to advertise savings and offers on kids’ clothes and school supplies and free layaway available for members of the mass merchandise retailer’s Shop Your Way loyalty program, was posted on July 10 and has since attracted more than 128,000 views.

"At Kmart, we’re helping Shop Your Way members and customers manage their time and money this back-to-school season through perks, privileges, conveniences and innovative technologies like free layaway, our new pay-in-store service, free store pickup at Kmart locations nationwide and free shipping for members when the product they want isn’t in the store," Kmart interim chief marketing officer Andrew Stein said.

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