Phillips-Van Heusen Shuts Geoffrey Beene Outlets
New York City Phillips-Van Heusen said Wednesday that it will shutter the 100-unit outlet division of its Geoffrey Beene menswear brand.
Approximately 25 of the stores will be converted into Calvin Klein outlets, a brand the company also operates. These stores are expected to generate more traffic and higher profits than the Geoffrey Beene line. The remaining stores will be closed by the end of the fiscal year.
Phillips-Van Heusen, which last year generated revenue of $2.4 billion, has successfully operated the Calvin Klein brand since purchasing it in 2003. Worldwide retail sales of Calvin Klein products, which are mostly produced under license, topped $5 billion last year.
Phillips-Van Heusen will continue to license the Geoffrey Beene name for dress shirts and men’s sportswear to other manufacturers.
New Gap Inc. service enables universal shopping
SAN FRANCISCO Gap Inc. has launched a new online service, “universality,” which enables customers to shop at all of its brands at one time. Customers can now add items from the Gap, Banana Republic, Old Navy and Piperlime web sites into one shopping cart.
Gap Inc. added that customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.
“We’re thrilled to offer our customers the ease and convenience of shopping our four amazing brands online with only one check-out,” said Toby Lenk, president of Gap Inc. Direct. “Universality allows us to leverage the strength of our iconic brands and still maintain each brand’s identity.”
Amazon.com to boost digital offerings
SEATTLE Amazon.com has plans to launch a streaming video service in the next few weeks as part of its plan to boost its digital offerings, said ceo Jeff Bezos, speaking at The Wall Street Journal’s D: All Things Digital conference, according to reports.
Bezos reportedly also talked about Amazon’s portable reading device, Amazon Kindle, saying it could possibly become an important part of its online business.
The company recently lowered Kindle’s price to $359 from $399.