News

In the Pink selects Opterus for communications and store execution management

BY CSA STAFF

Toronto — Opterus, a provider of web-based task management and store communications, announced that In the Pink Stores has chosen Opterus Store Ops-Center for improved communications and store execution management.

With most of their stores located at remote resort communities in New England, In the Pink’s unique business model incorporates a short-selling season with extremely high peak weeks, and some are only open part of the year.

“Our resort stores are largely staffed with seasonal employees and the Opterus store communications platform is well suited to help us support them said Gordon Russell, CEO, In the Pink Stores, which is the nation’s largest Lilly Pulitzer Signature Store retailer. “We also plan on integrating Store Ops-Center with some of our other solutions, such as our POS/Inventory Control System, to take advantage of Opterus’ extensive web services.”

Store Ops-Center is an on-demand, web-based retail portal designed to communicate corporate policy, day-to-day objectives, tasks and handle issues between corporate office and store locations. It enables retailers to rapidly and accurately transfer information to the stores completely and more effectively helps them to make more informed strategic enterprise-wide decisions. Retailers can easily deploy the Software as a Service (SaaS) Opterus solution with minimal IT impact, while providing improved store operations efficiency immediately upon deployment.

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News

Loyalty programs missing the mark

BY CSA STAFF

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

Although three out of four Americans are members of at least one retail loyalty card program, 85% of those surveyed said that they haven’t heard a single word from a loyalty program since the day they signed up. Likewise, 81% say they don’t even know the benefits of the program or how/when they will receive rewards.

The majority of American consumers (62%) join retail loyalty programs so they can get discounts on the things they buy most, the survey noted, yet only 36% received a reward or promotion that made them come back to the store again, and 27% of consumers complain they have received a reward or promotion for something they would never buy.

More than 2-in-5 consumers (44%) said they have had a negative experience from a loyalty program.

“Loyalty programs have long been a logical way to leverage consumer satisfaction, but retailers are missing the mark when it comes to reaching out to consumers with information and offers that are relevant to them,” said Rob Seward, senior industry marketing manager at ACI Worldwide. “The end result is that memberships are becoming meaningless.”

The survey was conducted by Wakefield Research and interviewed 1,053 Americans ages 18 years and older.

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STORE SPACES

Fitch opens office in Beijing

BY CSA STAFF

New York City — Global design consultancy Fitch today announced the opening of its first office in China. The new office will service Fitch’s existing clients such as Nokia and Dell, as well as new clients in the buoyant Chinese market.

Ian Bellhouse, managing director for SE Asia & Greater China, Fitch, will lead the new operations.

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