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Pinterest testing Promoted Pins with retail brands, including Gap and Target

BY Marianne Wilson

New York — Internet scrapbooking site Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog post on Monday.

The company said it is working with a small group of brands to roll out a paid test in its search and category feeds. The group includes Target, Gap, Old Navy, Banana Republic, and Lululemon Athletica.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on Pinner feedback — so that Pinterest continues to be a great experience for everyone,” Joanne Bradford, head of partnerships, wrote on the company’s blog.

According to the blog, Pinterest is keeping the test small “so that we can collect as much feedback as possible, but we’re hoping to open it up to more businesses throughout the year.”

Pinterest now hosts approximately 750 million pinboards and 30 billion pins, according to reports.

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DM Analytics releases tag and sign software

BY Dan Berthiaume

Phoenix – DM Analytics, a provider of retail-focused software solutions, has added a Tag and Sign system to a comprehensive application suite that also incorporates ordering, receiving, shelf price audit and inventory modules. The system is aimed at supermarkets, drug stores, dollar stores, hardware, consumer electronics/appliances, furniture/home furnishings, liquor, auto parts, hobby/crafts, pool supply, and other hardlines retailers.

The flexible solution supports all shelf tag types, sign types, and fonts; offering configurability for different messages and tag stock; and enabling end-users to select how tags are sorted. It also runs on mobile devices, including Apple iOS, and may be completely integrated with retailers’ existing POS, scanning, merchandising, headquarters, and promotions management systems.

Materials are generated from one centralized system, preventing any deviation from corporate-approved graphics and marketing messages while ensuring consistency from store-to-store. Retailers can determine when new tags should be “pushed” to stores based on changes to prices and items; should a price change be scheduled by headquarters, management can assess the number of tags each store will need to generate and plan labor accordingly.

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Build-A-Bear Workshop bolsters board

BY CSA STAFF

Build-A-Bear Workshop has appointed Michael Shaffer to the company’s board of directors.

Shaffer will serve as chairman of the audit committee and a member of the nominating and corporate governance committee. With Shaffer’s appointment, the board has eight members, six of whom, including Shaffer, are deemed independent by the board under New York Stock Exchange rules and other applicable regulations.

Virginia Kent and Louis Mucci did not stand for reelection when their terms expired at the Build-A-Bear Workshop 2014 annual meeting of stockholders.

Shaffer is EVP and chief operating and financial officer for New York-based PVH Corp. where he oversees the retail division, treasury, corporate finance, information technology and logistics services. He joined PVH Corp. in 1990 and has held numerous positions in its wholesale and retail divisions, including director of accounting operations, division controller, VP and controller, SVP of retail operations and EVP of finance. In 2006, he was named EVP, CFO before being promoted to his current role.

Prior to joining PVH Corp., Shaffer served as a senior auditor at Deloitte & Touche LLP. He has more than 25 years of diverse financial management and executive leadership experience in the apparel and financial industries.

“We are very fortunate to have Mike join our board. Under his leadership, PVH has consistently ranked in the top tier for apparel companies in terms of revenue growth, EPS growth and shareholder return. His expertise is a great addition and complements the strengths of our existing board,” said CEO Sharon John.

Shaffer graduated from George Washington University with a bachelor’s degree in accounting and is a Certified Public Accountant.

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