MARKETING/SOCIAL MEDIA

Piperlime integrating Instagram feeds into website

BY Marianne Wilson

San Francisco — Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

"We’re excited to integrate social media into our customers’ shopping experiences," says Lexi Tawes, VP and general manager of Piperlime. "Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource."

In addition to the site updates, the brand is revealing a new logo that embodies Piperlime as a true, elevated fashion destination. The company is also introducing the Piperlime Collection, a trend-driven collection will feature 68 classic pieces ranging in price from $34-$170, and will evolve each season, complementing the other brands offered on the site.

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REAL ESTATE

Fred Segal to occupy all retail space at new SLS Las Vegas resort

BY Marianne Wilson

New York — Fred Segal will open The Fred Segal Collective, a multi-store retail experience, at SLS Las Vegas as part of the hotel’s opening on Aug. 23. In an unusual move, the brand will occupy all of the retail space in the resort.

The Collective will be integrated throughout the entire SLS experience, creating shopping opportunities from the pool to the casino and dining areas. It will encompass nearly 10,000 sq. ft., with seven individual stores, including She, He, Jeans, Shoes, Jewels, Play and Goods.

“We are excited to partner with sbe to bring a taste of Southern California style to the SLS Las Vegas, which I believe will redefine the Vegas Strip’s north end,” said Paul Blum, CEO of Fred Segal. “The Fred Segal Collective creates an integrated and luxurious shopping experience in this exciting new destination.”

Located at 2535 S. Las Vegas Blvd., SLS Las Vegas was designed by Gensler Architects in collaboration with internationally acclaimed designer Philippe Starck.

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OPERATIONS

Group launches campaign to ban open carry of guns in Kroger stores

BY Marianne Wilson

Indianapolis — Moms Demand Action for Gun Sense in America launched a national campaign on Monday calling on Kroger Co. to prohibit the open carry of guns in its supermarkets. The gun control advocacy group was founded in response to the Sandy Hook school shooting and has partnered with billionaires Michael Bloomberg and Warren Buffett.

The Moms Demand Action campaign, which includes a petition to Kroger, follows similar actions aimed at Target, Chipotle, Sonic, Chii’s and Jack in the Box.

"We support the Second Amendment and responsible gun ownership, but ignoring incidences of gun violence in and around stores and allowing demonstrators to open carry loaded weapons through the same aisles that our children pick out their favorite cereals is unacceptable,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America. “Given how lax the majority of states’ open carry laws are, there is no way for store employees or Kroger’s loyal customers to know whether these gun extremists are good guys or bad guys. That’s why Moms are asking the country’s largest supermarket chain, a store that we visit every week, to follow the lead of Target, Chipotle, Starbucks and many others and make a clear statement that the open carry of firearms is not welcome in its stores."

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