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Pitney Bowes survey finds younger consumers open to QR codes

BY Marianne Wilson

Stamford, Conn. — Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.

QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.

“Consumers have become conditioned to getting things at their fingertips and QR Codes enable the coupons and deals that appeal to be easily accessible,” said Justin Amendola, VP global SMB digital strategy, Pitney Bowes. “As marketers move toward measuring real time results of their campaigns, QR codes deliver a few of consumers as them change lanes from one channel to another. Whether you are a local bridal shop or a multinational packaged goods brand, QR codes are a measurable new marketing tool that’s gaining traction with consumers.”

Pitney Bowes offered the following six tips for marketers implementing QR codes in campaigns:

  • Focus on printed pieces such as magazine ads or packaging.
  • Attach a message to communicate the customer value of scanning the code.
  • Offer a mobile-friendly landing page.
  • Use QR Codes to integrate your digital and physical marketing programs.
  • Measure and analyze results.
  • Acknowledge, thank and reward your customers.

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Toys ‘R’ Us donates $1 million to post-storm relief fund in New Jersey

BY Staff Writer

Wayne, N.J. — The Toys “R” Us Children’s Fund announced it has made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey’s Governor Chris Christie and First Lady Mary Pat Christie to aid, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families.

Toys “R” Us has been based in New Jersey for 38 years and today has more than 4,000 employees statewide across 45 stores, regional offices, its corporate headquarters and the company’s largest retail distribution center in the country. Together, Toys “R” Us, Inc. and the Toys “R” Us Children’s Fund have a long history of giving back to the communities they serve by keeping kids safe and helping them in times of need.

“On behalf of the thousands of Toys “R” Us employees who call New Jersey home, we are very proud to support the Governor and First Lady in their efforts to rebuild across the state in the aftermath of Hurricane Sandy,” said Jerry Storch, chairman and CEO, Toys “R” Us, Inc. “We take very seriously our responsibility to be a caring neighbor in the communities we serve, and hope this donation to the Hurricane Sandy New Jersey Relief Fund will help provide assistance and comfort to the many children and families who were impacted by this disaster.”

The donation to the Hurricane Sandy New Jersey Relief Fund adds to the company’s continuing efforts to help kids and families affected by the superstorm.

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Dole Food Company begins New Year with new look

BY CSA STAFF

WESTLAKE VILLAGE, Calif. — Dole Food Company has started the New Year with a new look for its website.

Dole describes the redesigned website as easy for consumers to use on all tablets and mobile devices. Dole teamed up with Santa Monica-based digital agency Blitz for one year to work on the redesign.

“We wanted the digital face of Dole to better represent our culture and commitment to consumers,” said Marty Ordman, Dole’s VP of marketing and corporate communications. “We collected feedback from our customers and used that to create a site that is easier to use, has richer product information and aims to help people live healthier lives.”

The updated layout leads visitors to related content and material which they can share with friends on social media sites such as Facebook, Twitter and Pinterest.

“The new Dole.com allows us to present a consistent brand identity across our entire online experience,” said Dole’s digital marketing manager, Michael Contreras. “The new look was designed to pay tribute to Dole’s legacy, while still representing where Dole is headed. The updated site also provides each of the Dole divisions with the flexibility that they need to customize their individual web presence.”

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