MARKETING/SOCIAL MEDIA

Pizza Hut launches online promo

BY Dan Berthiaume

Plano, Texas — Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

Participants will also join the brand’s "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

"We want to celebrate the fact that before consumers could buy books, clothes, music or vacation packages via the internet, they could place an online order for a Pizza Hut pizza," said Carrie Walsh, chief marketing officer at Pizza Hut. "We’re doing so by giving back to our customers who have helped us lead the way with digital innovations over the last 20 years."

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New retail era begins in Colorado

BY CSA STAFF

The New Year began in unconventional fashion for retailers in Colorado where legal sales of marijuana by specialty shops are creating wide-ranging ramifications for other retailers.

Products with curious sounding names such as Trainwreck and Sour Diesel went on sales early Wednesday morning at shops in Colorado where residents can buy up to one ounce per day after voters in 2012 approved an amendment to the state constitution. A similar measure was passed in Washington state and stores there are expected to begin marijuana sales later this year.

The ramifications of new developments in Colorado as well as the growing number of states where marijuana is available for medicinal purpose where explored recently by Debra Friedman, a partner in the labor and employment practice at the law firm of Cozen O’Connor. Her views can be read here or for complete coverage of the emerging retail situation in Colorado, check out the Denver Post.

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Online legwear leader creates premium promo

BY CSA STAFF

OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

Los Angeles-based Bravada International, operator of the Web site www.OnlyLeggings.com, said it would begin offering a premium membership program that offers a variety of benefits for an annual fee of $29.95. Customers can also participate in the program with a purchase of $100 or more.
Those who participate receive discounts of 25% or more off the retailer’s entire collection, free shipping upgrades and gift with purchase offers. The company said the program was designed as a maximum value program for customers who want to shop the world’s largest selection of women’s leg fashion regularly.

The company said the program was launched in December and the huge initial response was well beyond expectations, but it did not disclose details on the number of participants.

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