News

Pizza Patron selects Revel Systems’ POS solution

BY Marianne Wilson

San Francisco — Revel Systems, providers of enterprise iPad point-of-sale (POS) solutions, announced that pizza chain Pizza Patrón has selected Revel Systems as its POS solution for 100 plus store locations.

With the implementation of Revel Systems iPad POS across the Pizza Patrón franchise, stores can tap into cross-store metrics such as sales and inventory reports from one secure cloud based portal.

Pizza Patrón selected Revel Systems to manage inventory across storefronts as well as easily manage revenue and employees to ensure each neighborhood location is providing the best service and food to its customers. Additionally, Revel Systems POS solution provides a simple interface that allows managers to easily customize menus and functionalities as well as train new employees in little time.

Pizza Patrón executives also stated that they were attracted to Revel’s PCI compliance in the wake of malware attacks on POS Systems.

"Revel Systems is a simple, cost-effective solution that provides us real-time access to data for our entire chain of restaurants," said Antonio Swad, founder and CEO of Pizza Patrón. "We were looking for better analytical data ranging from product mix behavior to sales by day-part reports. Revel’s POS system provides user-friendly features that can handle the challenge of tracking inventory and reporting across multiple stores simultaneously and will also be beneficial in training new employees and managers at each location."

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MARKETING/SOCIAL MEDIA

comScore and Google partner to offer ‘actionable’ audience metric

BY Marianne Wilson

Reston, Va. — comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

“We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement,” said Neal Mohan, Google’s VP of display advertising “To accomplish this, we’re investing in our own technologies as well as partnering with trusted industry leaders, like comScore. We look forward to working with them to give brand buyers and media sellers better access to real-time insights.”

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REAL ESTATE

Stater Bros. Markets names senior director real estate

BY Staff Writer

San Bernardino, Calif. — Stater Bros. Markets has appointed Michael Reed to the position of senior director real estate.

Reed has over 13 years of retail real estate experience and has held various leadership positions with other retailers. He most recently served as real estate store development manager for Starbucks and was responsible for growing the company’s Mid-West and Western Mountain Regions.

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