Planalytics: Frigid temps and snow to up demand for winter goods
Berwyn, Penn. — Retailers are likely to experience high demand for winter goods during the upcoming week. Beginning this weekend and carrying through next week, virtually all of North America should prepare for below normal temperatures, according to Planalytics. Most locations east of the Rockies can expect temperatures to trend 10°F to 20°F colder than both normal and last year, with the main exception being the Southwest where temperatures will trend normal to slightly above normal. New York City and other Northeast locations will experience light to moderate snowfall over the next few days into this weekend.
The arctic outbreak will be welcome news for those looking to clear remaining inventory of cold weather items such as heaters, electric blankets, sweaters, scarves, hats and gloves, Planalytics noted. Consumables such as soup and hot chocolate will also be in high demand.
In addition to the frigid temperatures, weather models are showing the potential for a traffic-limiting event early next week along the southern tier, and the possibility of yet more snow in the Mid-Atlantic and Northeast regions. Locations in the extreme southern tier are likely to experience cold rain; locales north of Dallas to Atlanta could see ice/snow early next week. Portions of the mid-south and Tennessee Valley (e.g. Nashville) may experience more snow than ice. Businesses should be prepared for increased demand of items such as ice melt, scrapers, and windshield fluid in advance of this event, Planalytics advised.
Report: Anchor Blue to liquidate
New York City — Teen specialty retailer Anchor Blue has closed its headquarters and is in the process of winding down operations at its 120 stores, Women’s Wear Daily reported.
Based in Corona, Calif., Anchor Blue is owned by private equity firm Sun Capital partners.
POPAI study: Solo shoppers spend more
Alexandria, Va. — Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.
The report, Shopper Influence Study, found that when it comes to influencing purchases, nearly two-thirds of accompanied shoppers claimed that the people they were shopping with had little to no influence on their purchase decisions. Coupled with the finding that those accompanied shoppers who recalled or interacted with in-store marketing materials realized a 69% higher mean in spending highlights the impact that in-store marketing programs have upon the shopper.
“Marketing at retail presents boundless possibilities and opportunities for increasing purchases and engaging shoppers in new and innovative ways,” said POPAI president Richard Winter. “This study provides retailers and marketers with a insights that will assist them in the development of customized marketing at retail programs that yield measurable results.”
Among those key findings are:
- Shoppers’ goals are the same when coming to the store yet those who shop with others may take one extra step to prepare – the written shopping list.
- In-store shopping expectations are created equal. All shoppers, regardless of whether or not they were accompanied, had high expectations upon store entry that they would make a purchase in the store outlet and perceived the likelihood of doing so with near equal frequency
- Families that shop together navigate more of the store and are more likely to use mobile devices during their trip.
The full report is available online at www.popai.com.