REAL ESTATE

Play N Trade, Books for Less, Nailery to open at Moorestown Mall

BY Katherine Boccaccio

Moorestown, N.J. — Philadelphia-based Pennsylvania Real Estate Investment Trust said that three stores are opening at Moorestown Mall this spring, furthering the entertainment offerings for mall shoppers and area residents.

Play N Trade, a specialty video game retailer, will open in the Sear’s wing next to GNC; Books for Less is opening in the Boscov’s wing next to Spencer’s; and a nail salon, Nailery, is opening next to the Chipotle entrance.

The 1,712- sq.-ft. Play N Trade will open in late May. Books For Less is opening in late March with a 6,473-sq.-ft. store. And Nailery will open in late spring with a 1,925-sq.-ft. full-service nail salon.

Additionally, PBandU, an eatery that creates custom sandwiches with homemade peanut butter, and Kuzina Express, an eatery offering Greek food on the go, also recently opened at Moorestown Mall.

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News

Weis rolls out mobile app, refreshes blog

BY CSA STAFF

SUNBURY, Pa. — Weis Markets is expanding its presence in the digital space.

The company earlier this month launched a free mobile application, which allows customers to view its weekly circulars and compile detailed shopping lists on their iPhone and Android smartphones. Settings for the app can be customized so customers can view weekly circular specials at their local store and lists can be synchronized between the list on their device and their list on WeisMarkets.com. Additional features include:

  • Automatic pricing updates every Sunday;

  • Simple navigation;

  • Allows customers to view products to build a list quickly and browse circular specials;

  • Pre-loads product photos to make it easy to find items on the shelf;

  • Automatically puts customer items in categories for easy in-store use;

  • Allows customers to add any item with the text option; and

  • Allows customers to email their list and task someone else to do their shopping.

In addition to the app, the company also has debuted a new blog on its website. The blog, which can be accessed here, provides "[information] on healthy living, sustainability, new products and company news," according to one of the retailer’s Twitter posts. It also touts the slogan, "it’s in the bag … an unmistakably Weis blog on food and life."

The rollouts follow last year’s launch of the retailer’s new social media aggregator, which compiles all of Weis’ official social media outlets into a single, easy-to-read page.

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OPERATIONS

Walmart to launch retail gaming store experience with Angry Birds

BY Marianne Wilson

Bentonville, Ark. — Walmart announced that it will partner with Rovio Entertainment, maker of Angry Birds, on the launch of Angry Birds Space, the newest version of the world’s most-downloaded mobile game, which will be released in app stores on March 22. The partnership will integrate retail, social media and gaming components, and launch in more than 3,000 Walmart U.S. stores on March 25.

Under the program, Walmart customers able to access special “golden eggsteroid” clues that unlock four bonus levels in the game via Facebook (FB) and through clues embedded in select limited-edition Angry Birds merchandise available in Walmart stores. The discounter is also offering its more than 13 million Facebook fans the first of four special clues starting March 22 by visiting the chain’s Facebook page.

The remaining clues will be embedded in select limited-edition Angry Birds merchandise available in Walmart stores, including apparel, plush toys, mobile phones, and snacks.

Walmart is bringing fun back to the shopping experience, with interactive merchandise that brings the best of digital gaming together with in-store retail," said Seong Ohm, senior VP and general merchandise manager for entertainment, Walmart U.S. "By partnering with Rovio, we’re able to give millions of avid bird slingers bonus content by coming into our stores and shopping our broad assortment of Angry Birds Space merchandise.

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