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Plug and Play’s CEO Corner: Rich Wagner, Prevedere

BY CSA STAFF

Plug and Play helps bring together retailers and startups who offer specific technology and expertise that can relieve their pain points. In each issue of our Customer Disruption e-newsletter, we will provide you a brief Q&A with the CEO of a Plug and Play startup, explaining how their company assists retailers in succeeding in today’s disruptive customer environment.

This week’s inaugural CEO Corner features three questions with Rich Wagner, CEO of Prevedere.

What does your company do?
We help companies uncover external leading drivers of business performance to improve bottom line results.

How do retailers leverage your solution?
Retailers leverage our solution in three key ways:

1. Retailers leverage our data and analytics to improve sales and demand forecast across markets for their various products. This insight helps prevent product expiration, over stock and out of stock situations.

2. Prevedere helps companies forecast and plan better for key raw material and inventory purchases, saving millions by purchasing at the right times.

3. Our software helps companies identify the right global markets to enter or exit ahead of their competition.”

What is your background as CEO and/or what lead to the development of the company?
I spent 14 years implementing large ERP and business intelligence systems for Fortune 500 companies. I realized what was missing was a system that leverages external data for companies to better make key operational and strategic decisions and decided to build an application to meet this need.


Wagner can be reached at richwagner@prevederesoftware.com.

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Head & Shoulders teams up with Sofia Vergara for social media contest

BY CSA STAFF

Head & Shoulders and brand ambassador Sofia Vergara are leveraging social media for the shampoo’s latest contest. And the winner gets to meet Vergara.

“I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows eight out of nine Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”

To participate, contestants must follow @HeadShoulders on Twitter or Instagram and then share a photo of their hair with hashtags #PartOfOurFamily #sweeps and tag @HeadShoulders. The person whose strands make the cut will win a trip to an upcoming advertising shoot to meet Vergara and her family. The contest will run through September 8.

“Head & Shoulders has a variety of shampoos and conditioners with benefits specific to each of my family members’ needs — and I have a big family! My son uses it, my mom uses it and my cousins use it to keep their scalp healthy and hair looking great,” Vergara added.

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Deeper Dive on…TWITTER

BY CSA STAFF

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

(See original story)

Twitter, with its immediacy, brevity and mobile-friendliness (all the way back in 2006 Twitter’s founders selected the 140-character tweet limit as a good length for mobile viewing), is an excellent transactional medium for the modern omnichannel consumer. It also works well as a photo and video platform, which suits the needs of visually-oriented Millennials. If executed properly, the Twitter “buy now” button could prove lucrative for both Twitter and its retail clients.

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