REAL ESTATE

Polaroid launches retail concept; 10 stores planned by yearend

BY Marianne Wilson

New York — Polaroid has thrown its hat in the retail ring, opening its first-ever retail store, in Delray Beach, Fla. Nine additional locations in select U.S. cities are scheduled to open by the end of the year. For photos click here.

Called Polaroid Fotobar, the sleek-looking 2,000-sq.-ft. store lets customers upload digital images from apps on their smartphone and tablet devices to bar-top-styled workstations, where they can be enhanced and then printed out on a wide variety of materials and framed. For more information, click here.

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OPERATIONS

Destination XL Group taps CQuotient to launch personalized email programs

BY Marianne Wilson

Cambridge, Mass. — Destination XL Group, the largest multichannel specialty retailer of big and tall men’s apparel, will leverage CQuotient’s advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its Destination XL (“DXL”) stores and e-commerce sites.

According to a recent survey of shoppers in the U.S. and U.K., 48% of respondents listed email as their communication channel of choice. Recognizing this preference among its own shoppers, Destination XL Group has teamed up with CQuotient to augment the benefits of its existing email marketing campaigns by taking a hyper-personalized approach. Destination XL Group will now have the ability to harness big data from all customer touchpoints and will use these insights to deliver more relevant and valuable digital communications.

“Email is one of our strongest communication methods when it comes to connecting with our customers outside of store walls, and we wanted to help mirror our personal in-store experience through this channel,” said Jay Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient, we expect to take our email campaigns to the next level. They will turn what was once an overwhelming amount of data into relevant messages tailored to each individual’s shopping patterns and preferences; and they’ll do so using our existing email processes and infrastructure. We are very excited to deliver more valuable, always relevant information to our customers.”

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News

Costco selects Digimarc to provide interactive print-to-mobile experience

BY Marianne Wilson

Beaverton, Ore. — Digimarc Corp. announced that Costco Wholesale Corp. is using the Digimarc Discover Intuitive Computing Platform (ICP) to embed transparent digital watermarks in editorial and advertising content connected with The Costco Connection starting with the April issue.

Using the Digimarc Discover application on their smartphone or tablets, the magazine’s more than 8.6 million readers are able to scan more than 50 unique digital watermarks included in articles and ads to view product information, videos and store information, make purchases, and more on their mobile devices.

"Many of our members are already browsing The Costco Connection with their mobile phones and tablets sitting nearby," said David Fuller, assistant VP, publishing and editor of The Costco Connection. "With Digimarc’s solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly."

Costco introduced readers to the interactive Costco Connection in the April issue with a quick tutorial in the table of contents. Upon downloading the free Digimarc Discover app, Costco members are able to scan and view additional content on everything from home goods and automotive products to health and wellness information. Members can also connect with additional resources, including the mobile website, online edition of The Costco Connection and m-commerce.

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