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Pollo Campero Debuts New Prototype

BY Marianne Wilson

Pollo Campero, the fast-growing Latin chicken chain, unveiled a new prototype designed by Interbrand Design Forum. Created with the American consumer in mind, the new design debuted in Webster, Texas. Two other locations are due to open in the Houston area by yearend.

“Pollo Campero is a huge hit in Central America, but it needed to be brought to the U.S. in a bigger and more relevant way,” said Tom Kowalski, VP design, Interbrand Design Forum. “Research showed that the logo and the exterior didn’t do enough to convey the authenticity of the food or the level of service that are found inside.”

The new environment is bright and full of bold colors. Throughout the space, dynamic angles and intersecting planes convey passion and energy, while the colorful palette and textures offer an authentic Latin feel. The tile floor is designed with color breaks and interesting angles to create energy.

Materials, including multi-colored ceramic tiles on the front of the counters, add depth and warmth while stainless steel and glass emphasize culinary expertise.

“Collectively, the imagery, positioning of our fresh Latin flavors and our new logo signals that we are a forward-thinking brand that still cherishes our rich brand heritage,” said Lisken Kastalaynch, VP marketing, Pollo Campero, which operates more than 300 restaurants in 12 countries around the globe. “We believe this modern iteration of our concept will make us more accessible to a wider range of American consumers,”

Currently, Pollo Campero operates approximately 50 U.S. locations, with plans for additional sites.



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L.Jandayan says:
Mar-07-2013 10:50 am

When business involves food there would be an 80% assurance that it would really go for a success result. People are really attracted to food chains especially with a more cheaper price compared to the competitors. - J. Kale Flagg

L.Jandayan says:
Mar-07-2013 10:50 am

When business involves food there would be an 80% assurance that it would really go for a success result. People are really attracted to food chains especially with a more cheaper price compared to the competitors. - J. Kale Flagg

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RadioShack posts 3Q earnings slump

BY CSA STAFF

FORT WORTH, Texas — RadioShack’s transition from offering T-Mobile products and services to offering those of Verizon Wireless took a toll on the company’s third quarter profits, though overall sales managed to increase.

RadioShack reported that net sales for the third quarter increased 3% to $1.03 billion, compared with $1 billion for the 2010 third quarter. Net income was $0.3 million, or 0 cents per diluted share, for the 2011 third quarter, compared with net income of $46 million, or 37 cents per diluted share, for the third quarter ended Sept. 30, 2010.

Jim Gooch, president and chief executive officer of RadioShack Corp., said, "The third quarter continued to be a transition period for RadioShack as we prepared for the mid-September launch of Verizon Wireless and phaseout of T-Mobile products and services in our company-owned stores. At the same time, we continued our focus on improving our core business and introducing a more compelling assortment of brands and products to bolster our leadership in the wireless space. Despite the pervasive challenges in the retail economy, we believe we are well positioned to advance our mobility growth strategy in the quarters ahead."

According to RadioShack, net sales were helped by the rollout of the company’s Target Mobile centers to 1,490 locations.This increase was partially offset by a $48 million decrease in sales generated by U.S. RadioShack company-operated stores, the company reported.

Comparable-store sales for company-operated stores and Target Mobile centers decreased 4% during the 2011 third quarter, primarily due to the decline in T-Mobile postpaid wireless sales. RadioShack also said lower sales of digital-to-analog television converter boxes and related television antennas and GPS devices also contributed to the decrease in sales. These decreases were partially offset by an increase in postpaid wireless sales of Sprint and Verizon Wireless products and services, and tablet devices.

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Report: Costco’s donations to Washington state initiative break records

BY Alaric Dearment

Issaquah, Wash. — Costco Wholesale’s donations to a Washington state voter initiative that would legalize liquor sales by private retailers have broken state records, according to published reports.

The Seattle Times reported that the $22 million the mass-merchandise chain spent on Initiative 1183 was the most any single donor had ever spent on an initiative. In addition, Safeway and Trader Joe’s each spent $50,000, while the Northwest Grocery Association spent $30,373, the newspaper reported. Meanwhile, alcohol wholesalers, the Beer Institute and the UFCW Local 21 have donated to defeat the measure.

Washington is among the handful of states in which liquor may only be sold in state-owned liquor stores, due to laws that date back to the period following Prohibition, when alcohol sales were legalized but became subject to strict regulations.

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