Popular British brand to jump the pond
Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint.
The iconic British brand will make its North American freestanding retail debut in October, at Yorkdale Shopping Centre in Toronto.
The 2,800 sq. ft. store will be the third standalone location for the brand, whose boots are sold in department stores and specialty shops around the world. It will showcase the brand's weatherproof footwear, outerwear and accessories with the full Hunter Kids collection.
To date, Hunter has opened two stores, one in London and the other in Tokyo. But more outposts are likely. Creative director Alasdhair Willis told Women's Wear Daily that the brand is "planning activity in New York and London, in addition to the Yorkdale store opening, in line with that. Details to be outlined in due course.” Willis also said that the U.S. is Hunter's biggest market.
Timberland unveils new experiential store format
Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.
Called Timberland Tree Lab and located at King of Prussia mall, King of Prussia, Pa., the new store emphasizes storytelling and features curated product collections in a gallery-style setting. Sleek, angular design elements combine with minimalist product displays for a fresh and modern brand presentation. Fun displays, including an oversized, Timberland-style periodic table, casually reinforce the science of comfort behind the new technologies that go into the product on display.
While in the Tree Lab, shoppers can also sample a local craft beer (from Tröegs Independent Brewing) or enjoy a bottle of water that may one day be recycled into Timberland linings or shoelaces. The store associates, sporting custom Tree Lab hoodies, are on hand to connect visitors with everything from the latest style trends to local city events.
Tree Lab's opening theme is called Streetology, and is described as "where style for city streets meets hidden technology that's been tested and proven for long days (and nights) in the city." It showcases Timberland's new men's FlyRoam collection.
In late September, Tree Lab will be ramped with an installation called SHEvolution. The entire store will be dedicated to women, with a curated selection of boots and shoes. A holiday-themed installation will open in early November.
"The Tree Lab is more than just a place to shop — everything a consumer experiences from the moment they enter has been designed to enhance their visit, expand their horizons, and leave them with a great memory to go along with that beautiful new pair of shoes," said Kate Kibler, VP of Timberland's direct to consumer business in North America.
Tree Lab is one of several initiatives Timberland plans to introduce this fall. The brand also plans to open a series of "flex retail" stores across the country, starting with a Mall of America location debuting on Sept. 1. In addition, Timberland plans to open a specialty store in mid-August at the Stanford Shopping Center, Stanford, California, and one in the heart of Portland, Oregon, on Sept. 1.
Dick’s Sporting Goods in store openings
Dick's Sporting Goods will be busy in August, opening five stores in three different states.
The nation's largest sporting goods retailer will open two namesake stores and three Field & Stream stores in the first half of August. In Prosper, Texas, Dick's and Field & Stream will open under one roof at the Gates of Prosper. And in Houston, Dick's will open at Post Oak Shopping Center.
In other August openings, Field & Stream open at Cox Creek Shopping Center in Florence, Alabama, and at Town Center Commons, Kennesaw, Georgia.
With the grand opening of these new stores, Dick's will have 704 locations and 32 Field & Stream locations.