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PowerReviews launches tool to help retailers maximize SEO efforts

BY CSA STAFF

SAN FRANCISCO, Calif. PowerReviews, a provider of customer reviews and social marketing tools for retailers, announced that it has launched In-Line SEO, a service that focuses SEO-generated traffic onto the retailer’s product page, unifying all the retailer’s SEO efforts for maximum results.

With PowerReviews’ new In-Line SEO solution, organic search traffic is routed directly to the product page, where conversion is the highest and retailers have the most control. The solution eliminates the interim landing pages used in most review solutions today, sending search traffic straight to the most complete and relevant content, and eliminating the drop-off in traffic that typically occurs between the landing page and the product page.

“We noticed a growing number of retailers are unifying their SEO efforts around the product page,” says Robert Chea, COO of PowerReviews.  “Our patent-pending ASP technology uniquely enables us to provide the In-Line SEO solution, fitting perfectly into this strategy.”

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JEWEL-OSCO, Coca-Cola partner for Black History Month

BY CSA STAFF

ITASCA, Ill. JEWEL-OSCO is partnering with Coca-Cola to honor Black History Month with special in-store promotions, beginning Thursday, February 5, through Sunday, March 1. The offers at select JEWEL-OSCO stores in the Chicagoland area are part of “A Taste of Black History.”

During the month-long celebration, consumers will be able to enjoy and familiarize themselves with more than 25 JEWEL-OSCO African-American vendors, by sampling dishes prepared with their products. Consumers will also have an opportunity to enter the “Cookin’ Combos” Sweepstakes, at participating JEWEL-OSCO stores, and win a year of free groceries worth a total of $5,000.

“We are proud of our African-American vendors,” said JEWEL-OSCO community relations manager La Toya Dixon. “They work tirelessly to provide great products for our customers and this program highlights their achievements. We are glad they are part of the JEWEL-OSCO family and wish them continued success.”

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CE sales see slight boost after tough holiday

BY CSA STAFF

SAN JOSE, Calif. According to Tech Channel Index, U.S. electronics retailers had their first week of marked improvement finishing week of Jan. 3 just 2% below last year’s sales of consumer IT and entertainment electronics products. This is a large jump after finishing the holiday shopping season 28% below last year.

Tech Channel reported that broadline and office supply channel sales of consumer IT and entertainment electronics have improved 28% and 4% respectively over the last year. During the same time period, online retail sales channel stayed flat through the holiday shopping season and finished down 4% over last year.

 

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