REAL ESTATE

Prada opens first Florida outlet store

BY CSA STAFF

Sunrise, Fla. — Prada has opened its Florida inaugural outlet store at Sawgrass Mills, located in Sunrise, Fla., and billed as the largest outlet, value retail and entertainment destination in the United States with more than 350 stores.

Prada joins other luxury retailers Barneys New York Outlet; Burberry Factory Outlet; Canali; David Yurman; Hugo Boss Factory Store; Judith Ripka; Malo; Ralph Lauren; Salvatore Ferragamo Co. Store; St. John Co. Store; Tag Heuer; Tommy Bahama’s Outlet; Valentino; Vilebrequin and more.

In addition, The Colonnade Outlets at Sawgrass Mills features Last Call by Neiman Marcus, Saks Fifth Avenue Off 5th and the recently opened Bloomingdale’s — The Outlet Store.

Sawgrass Mills is part of Indianapolis-based Simon Property Group’s The Mills outlet shopping center group.

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REAL ESTATE

Barbour to open second Manhattan store

BY CSA STAFF

New York City — Robert K. Futterman & Associates said it has arranged a 1,993-sq.-ft. retail lease for Barbour on the ground floor at 123 Wooster St. (also known as 130 Prince St.), located in New York City’s SoHo area.

Barbour has opened in the space temporarily for the holiday shopping season, and is scheduled to undergo renovations and reopen in spring 2011. This will serve as the second permanent New York store for the brand.

Neighboring retailers in the building include True Religion, Lacoste Live!, Cole Haan, and Georg Jensen.

Barbour is a fourth-generation British family-owned company that produces hunting and outdoor clothing and apparel for men, women and children.

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News

Promotional efforts examined

BY CSA STAFF

Looking for insight into promotional efforts at Walmart and other retailers? Check out the new series of reports from ECRM at a newly launched website at www.promotionalreflections.com.

According to ECRM, the new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi, and 160 additional retailers in the U.S. and Canada. Promotional Reflections reports examine holiday promotions, key product categories, and retail channels. Using data from ECRM’s Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted, retail circular comparisons, and more.

Reports released recently include the following: Halloween, Thanksgiving, Black Friday, and Perishable Foods. ECRM plans to release reports on topics relating to Holiday Shopping, Pet Supplies, Health & Beauty, Super Bowl, Back-to-School and more throughout 2011. The Promotional Reflections reports can be found at www.promotionalreflections.com.

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